From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

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Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more

Power Peace of Mind for Wineries

Always On: Power Peace of Mind for WineriesPower outages don’t check the harvest schedule. Whether you’re in the middle of crush season, a bottling run, or hosting guests in the tasting ro read more

Enolytics Joins Winehub on Tour, with Stops in the Willamette Valley, Paso Robles + Napa

A traveling series designed expressly to help wineries turn insights into measurable growth. That’s the idea behind the read more

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vinSUITE Launches FlexPay, a Membership Model Built for Consumer Choice and Winery Retention

vinSUITE, a leading direct-to-consumer (DTC) software partner for wineries, today introduced FlexPay, a members read more

Facebook/Meta: Turning Fans into Wine Club Members

Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet read more

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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&# read more

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From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a read more

Wine Club Members Want to Swap Wines — Here’s How to Make It Effortless

Wine club flexibility drives retention — but for many wineries, giving members the freedom to change wines before a shipment often comes at the cost of time, stress, and manual work.In our recen read more

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