If your wine label uses a sub-AVA inside one of California’s six conjunctive-labeling regions or inside Oregon’s Willamette Valley, state law requires you to also display the parent appellation. Federal TTB rules don’t impose this requirement — it’s purely state code. Compliance lawyers and trade associations regularly flag it as one of the easier rules to miss when a winery introduces a new sub-AVA label.

Afternoon Brief: Premiere Napa Valley Celebrates the 2023 Vintage and the Spirit of Unity in the Wine Industry

The 2025 Premiere Napa Valley wine auction came to a celebratory conclusion on Saturday, marking the end of a truly memorable week in Napa Valley. This years auction raised a total of $3.3 million, underscoring the wine trades optimism for the future and reaffirming that demand for Napas finest and most innovative wines remains strong...

Afternoon Brief, April 18th

E-Tongue Can Detect White Wine Spoilage Before Humans Can: While the electronic tongue bears little physical resemblance to its namesake, the strand-like sensory probes of the “e-tongue” still outperformed human senses when detecting contaminated wine in a recent study...

WineGlass Marketing Unveils Oregon Office Amplifying Support to Northwest Wineries NAPA, CA – WineGlass Marketing, LLC proudly announces its expansion into the heart of Oregon wine country, solidifying its commitment to supporting local wineries in the Pacific Northwest. Effective March 1st, the esteemed marketing agency will provide on-the-ground assistance to clients nestled within the renowned Willamette, Rogue, and Umpqua Valleys.  Susan DeMatei, President of WineGlass Marketing, expressed her enthusiasm, stating, “We are thrilled to refocus our efforts in Oregon. The region's dedication to innovation, outreach to new consumers, and ingenuity in marketing strategies make it a perfect match for our agency's expertise." She continued, "Having a dedicated presence in this vibrant market allows us to intimately understand the nuances of Oregon Wine Country."  In a strategic move to bolster local support, WineGlass Marketing welcomes Jo

Get to know your bottle supplier at WVWA in Portland Verallia USA is thrilled to announce it's participation in the Willamette Valley Wineries Association Annual Meeting this Wednesday in Portland. Come say hi to Corey, our Marketing Manager. Verallia is a proud member of this association and is looking forward to help wineries reduce their packaging footprint through more sustainable glass packaging solutions! Check out our lightweight bottle range: https://verallia.my.salesforce.com/sfc/p/200000000yGk/a/Sb0000003y1F/Y6tAL.zZLpsSqr.YWFEbzGYh64U_4lT6zFcdqRv.l0A 

Afternoon Brief, November 27th

‘Hundreds of Millions’ of Wine Labels to Be Destroyed: New European Commission guidelines concerning the labelling of wine bottles could result in a huge number of already printed labels being destroyed, according to the Comité Européen des Entreprises Vins (CEEV)...

Forty Years of the Willamette Valley AVA: Celebrating a Milestone in Oregon’s Wine Legacy 

The Willamette Valley Wineries Association will celebrate the anniversary with tastings and other events for consumers throughout 2024 –  Willamette Valley, Oregon – November 27, 2023 – The Willamette Valley […]

Afternoon Brief, March 24th

Napa Organizations Join Forces to Protect the Community from Wildfire: This annual fair brings together members of the wine industry, Napa residents, community organizations and local businesses to learn how they can help prevent or mitigate wildfires...