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Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel
myWineClubApp™ - Agency Partner PlanWine Marketing Agencies Are Quietly Claiming read more
Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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Introducing PromoLab: Practical Digital Commerce for PNW Wineries
Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For read more
Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends
The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo
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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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Wineshipping: The Premier Logistics Provider for the Wine Industry
Dedicated to Protecting Our Clients’ Brands Wineshipping at the Unified Wine & Grape SymposiumAt Wineshipping, we believe great wine experiences are defined not just by what’s in the read more
Wine Clubs in 2026: The New Playbook for Modern Winery Memberships
The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more
Announcing RFV: New Insights into Distributor Depletion Data
The wizard behind the curtain.That has always been the image that comes to mind when I ask wine people about data from their distributors.We’ve made headway on pulling back the curtain on distri
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Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever
Commerce7 today announced the launch of Data Drops, a new ongoing series read more
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