From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe read more

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Segmentation Strategies for Wine Clubs: One List Doesn’t Fit All

Every member of your club is not exactly the same. So why are you treating them that way?The typical winery sends identical emails to every member of their club, from the first-time joiner who discove read more

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Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil read more

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Innovative Marketing Ideas to Boost Wine Sales: Steal Like a Marketer

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t h read more

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60 Winery Marketing Campaigns for 2025: Boost Sales with Creative Campaigns

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, read more

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Hospitality: A Noble Profession that Requires Diverse Skills

In the world of hospitality, there’s a misconception that offering service is just a job—something anyone can do with minimal training or effort. Yet, anyone who has truly excelled in this read more

Unlock Exclusive Access: Get Your Tickets to the Sustainable Ag Expo

Sustainable Ag Expo Welcome Event Featuring an Exclusive Presentation We are kicking off the Sustainable Ag read more

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Wine Club Innovation Blockbuster

As consumers, our media consumption habits have evolved dramatically over the years. Some of us remember when we used to have to get up as kids and walk across the room to change the TV channel! That read more

Summer Kickoff for Your Club! Boost Memberships and Sales with These Smart Tips

Summer is here, and it's the perfect time to rev up your club's excitement and engagement!As the sun shines brighter, let's make sure your club members feel that same warmth and enthusiasm read more

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