Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe read more

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Boosting Wine Club Retention & Loyalty with Awtomic Moments

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment fee read more

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Turning Summer Visitors into Long-Term Customers

Turning Summer Visitors into Long-Term CustomersHow to make sure they come for the pour and stay for the storySummer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and roa read more

Innovative Marketing Ideas to Boost Wine Sales: Steal Like a Marketer

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t h read more

Highway 29 Creative Marketing Strategies

How to Transform Surveys into Profit-Driving Activities

Do your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it’s likely because your survey is not designed to yield actionable answers. Survey p read more

Top Tips from Our Analysis of the 2024 SVB and SOVOS/ShipCompliant Reports

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to ma read more

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Wine Logistics: A Look Back at 2023, and Predictions for 2024

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception.What we are seeing is shi read more

Wine Shipping DTC Wine

Gamification and Customer Engagement It Just Works

Gamification And Customer Engagement It Just WorksThis is how I know.  I used a gamification tool to see if I could attract potential clients and to my amazement it did.  I attended the 2023 read more

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Uncorking Success: How CRMs Empowers Salespeople to Sell More Wine and Spirits

As the wine and spirits industry becomes increasingly competitive, everyone seeks an “edge,” a “hack” - anything that offers a strategic advantage.For most wine & spirits sales read more

Top Two Emerging Trends in Winery and Cidery Marketing

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Colum read more

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