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Introducing PromoLab: Practical Digital Commerce for PNW Wineries
Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For read more
OWS 2026 Winning Takeaways on Content and AI Visibility for Wineries
My positive takeaways from Oregon Wine Symposium 2026 is that the wine industry has no shortage of opportunities right now. What is changing however is how clearly those opportunities are communicated read more
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Why most winery marketing falls flat
Personalization isn’t about more toolsMost wineries don’t struggle with sending emails. They struggle with making them relevant.The issue usually isn’t effort — it’s stru
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What Your Neighbors Are Saying, and How They’re Doing Right Now
“Peer to peer.”What are my neighbors doing? How are my neighbors doing, in relation to my winery?I’m all for running your own race, and doing what’s right for your own brand an
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How Wineries Can Overcome Rising Price Perceptions with AI Visibility and VINTAGE²
AI visibility for wineries is a real opportunity to win,A lot of attention was given last week to headlines suggesting the average price of a U.S. bottle of wine is now around $56. Is that number perf read more
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WISE Rising Star & Texas Hill Country Scholarship Recipients Announced.
We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry read more
CMPR Announces Strategic Alliance with French Law Firm Légi Conseils Bourgogne
Carle, Mackie, Power & Ross LLP (“CMPR”), a leading U.S. law firm with a strong focus in the wine and spirits industry, is pleased to announce that it has entered into a strategic alliance
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