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Loyalty, Deconstructed: Small Moments, Big Retention
Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe
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wine club loyalty wine club retention member engagement direct-to-consumer (DTC) winery marketing personalization customer experience surprise and delight exclusive access micro-exclusivity storytelling hospitality community building generational marketing Gen Z marketing customer lifetime value (CLV) unboxing gamification
Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now
Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium,
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting vinSUITE Subscription strategy Tasting room eCommerce Wine industry
