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OWS 2026 Winning Takeaways on Content and AI Visibility for Wineries
My positive takeaways from Oregon Wine Symposium 2026 is that the wine industry has no shortage of opportunities right now. What is changing however is how clearly those opportunities are communicated read more
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Why Winery Commerce Systems Get Tested in December
December is when winery commerce systems reveal their true strengths — and their limitations.Busy tasting rooms.Holiday gift orders.Club shipments.Online traffic spikes.Staff moving fast across read more
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The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You
If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more
5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season
5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more
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Customer Retention: Maximizing Loyalty and Wine Club Memberships
In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your w read more
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Falcons in the Sky: A Low-Tech Solution to a High-Stakes Problem
Enhanced Bird Deterrent Technology for Vineyards Takes Flight with New IdentityWhen the grapes are ripe and the birds are hungry, there’s no better vineyard protection than a sharp-eyed peregrin
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Your Tasting Room Just Became a Club Member Magnet
Make Every Tasting Room Visit Count — and ConvertYour tasting room is packed with spring energy — make sure you’re making the most of it. With Activ8 Commerce, your POS, club signups
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activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservation Table-seating Restaurant
A guide to wine education to expand and engage your customer base
Wine knowledge matters to your clients—here's how it can boost your brand and salesDid you know that 68% of wine buyers say they’d purchase more often if they understood tasting notes
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The Elephant in the Tasting Room: Collecting Contact Data
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not onl read more
3 Tactics to Help Build a Profitable Email List
You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so i read more
