The latest release of SNAPSHOT, Enolytics’ industry-wide report on winery performance, went live over the weekend. We release it on the first day or two of every month, for an up-to-the-minute reading of how our industry is weathering the current storms. It’s FREE to access — you can find it here — and it’s our way of contributing important information about DTC wine data across the country. How is YOUR winery doing, compared to your peers? There’s a quick and easy way to find out. While the industry-wide report is FREE for all to access, we are now offering a customized benchmarking report where you can compare your winery’s performance against an anonymized cohort of your peers. 1 Define Your Own Cohort. Tell us the parameters of the wineries you want to measure against, namely the Region or AVAs, and your Average Bottle Price. Just click over to this form and fill in the information. 2 Select Your Cadence. Tell us how often you’d like to receive your report. We release them at the b

Today’s wineries are facing difficult decisions. Balancing wine quality, operational efficiency, and financial pressure has never been more challenging. That is why cost optimization conversations should go beyond simply negotiating commodity products like cellar chemicals. Sometimes the most meaningful opportunities come from taking a fresh look at long-standing Enology programs, sourcing strategies, and product selection. At ATPGroup, our goal is not to just sell products. It is to help wineries evaluate opportunities objectively, benchmark costs intelligently, and identify technically sound solutions that support both wine quality and financial sustainability. That process may involve: ·       Reviewing existing Enology programs and product selection ·       Evaluating technically comparable alternatives ·       Identifying alternative sourcing opportunities ·      

Many wineries continue using the same Enology products year after year for good reason. The products work, the winemaking team trusts them, and changing inputs can feel risky, especially in difficult markets. But familiarity and exclusivity are not always the same thing. Over time, technically equivalent alternatives emerge, sourcing structures evolve, and new cost-saving opportunities become available. In some cases, the same products may be available through “off-label” programs designed to improve cost efficiency while maintaining quality expectations. It is also worth recognizing that many suppliers of specialty Enology products are brand owners and marketers rather than the original manufacturers themselves. Some wineries aggressively benchmark their Enology programs and sourcing strategies in ways that others may never think to explore. Large wineries, in particular, often evaluate these opportunities strategically. Smaller and mid-sized wineries, however, may not always realize

As wineries continue facing economic pressure, many cost-reduction conversations naturally focus on high-volume operational products like cellar chemicals. These are products purchased in large quantities throughout the year, so they often receive the most attention during budget reviews and supplier negotiations. But volume does not always equal the greatest savings opportunity. In many wineries, Enology Specialty Products such as yeast, malolactic bacteria, and enzymes are reviewed far less frequently than other operational costs because the products are trusted, familiar, and closely tied to wine quality. Once a product proves successful, it often becomes part of the standard winemaking program for years without much reevaluation. That approach is understandable. Winemakers value consistency, reliability, and products they know will perform. But in today’s market, even long-established programs deserve periodic review. Products, sourcing strategies, and pricing structures evolve ove

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify. Here's what's actually different. Your Card on File, Finally Done Right One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-tim

Ten years of data show execution, not traffic, is the defining factor in DTC success As wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer performance, a new white paper from WISE underscores a critical industry truth: sustainable DTC growth is driven less by volume and more by consistent execution inside the tasting room. The report, The Tasting Room Benchmark Report: 10 Years of Mystery Shopping Insights, draws on more than a decade of WISE Mystery Shopping data, analyzing 6,000+ real guest experiences across U.S. regions, winery sizes, and business models. The findings point to a persistent gap between strong hospitality and the behaviors that most directly influence revenue, loyalty, and lifetime value. WISE Mystery Shopping evaluates tasting room performance using a consistent, behavior-based framework that measures both hospitality and sales skills across more than 80 observable criteria. These insights r

What makes Enolytics different from any other reporting platform? It’s a fair enough question, and we’re always glad to respond. Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data. It’s like an iceberg in the ocean. The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth. Those things report, yes, but on sales that have already happened in the past. Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing. It’s what lies beneath the surface — the deeper insights — that are vast and transformative. Growth-oriented, and forwar

Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two. The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry. What we are measuring: Sales channel performance Shipping volumes and trends Compliance costs and challenges Consumer behavior shifts What's working in 2025 We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry. Take the survey Survey closes December 7, 2025. On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us. Check out the National Direct Sales Report 2025 here.

Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance. What you'll learn: We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal: Sales channel performance across the industry Shipping volume trends and regional patterns Regulatory challenges How consumer behavior shifted in 2025 What strategies worked (and what didn't) About the report: The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels. Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's un

Vancouver, BC — September 9, 2025 — For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution.  With this acquisition, Commerce7 is addressing one of the biggest requests from wineries: enhanced reporting. WinePulse, founded by Remy Sabiani, has become the benchmark for DTC reporting, trusted by more than 240 wineries. Integrated into Commerce7, WinePulse will provide wineries with unparalleled visibility into their business performance, all within the modern DTC platform they already rely on.  “Our industry is facing real challenges. Consumer habits are shifting, costs are rising, and competition is intensifying,” said Andrew Kamphuis, President of Commerce7. “Transactional tools alone are no longer enough. Wineries need intelligence and clear, act