One crucial step in winemaking is the process of selecting an appropriate glass bottle. Why? Because a wine’s identity is greatly influenced by its glass bottle. Often, the content of the bottle takes center stage in conversations and articles rather than the bottle itself. However, our attention today will be on elevating your wine packaging, specifically how wine bottles are packaged for distribution. In the last few years, wine packaging has experienced a radical shift. The invention of cans, tetra packs, and other packaging materials and innovations have changed the way producers think about wine packaging. However, glass bottles remain the traditional and preferred method for wine packaging. A typical wine bottle is made of glass and is available in a variety of sizes and forms. However, most wines are commonly packaged in 750 mL glass bottles. Glass bottles have been used for hundreds of years for wine packaging and have proven to be quite beneficial. However, this has not alway

As Europe’s leading glass packaging producer for beverages and food, Verallia takes another step in its lightweighting revolution with the launch of the Burgundy Air 300g, the world’s first ultra-light Burgundy bottle, standing 290mm tall. A model of disruptive eco-design, it preserves the iconic silhouette of traditional Burgundy bottles significantly reducing its environmental footprint. With the Burgundy Air 300G, Verallia once again confirms its pioneering role in transforming glass packaging to support the wine industry’s sustainability and competitiveness. A TECHNICAL FEAT SERVING THE ENVIRONMENT  This innovation stems from years of R&D expertise and state-of-the-art industrial knowhow. The challenge was to maintain the distinctive aesthetics of Burgundy bottles while drastically cutting their weight.  Weighing just 300 grams (compared to the European average of 450g0F 1) with a 75 cl capacity, the Bourgogne Air 300G reduces raw material use and

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

NO NEW TARIFFS ~ 2024 PRICES DROP SHIP AVAILABLE 2-3 WEEK DELIVERY *FREE SHIPPING *Order by October 1st for Free Shipping on $1200+ order VINCADI® Give the Gift of Wine No Minimums 6 Stock Designs - $3.50 Retail Value $14.95 Includes Stainless Corkscrew Greeting Card + Gift in One Full-color custom available BOTTLE ORNAMENTS Hang around all season 100-piece minimum Custom mold @ 500 pieces Under $5 for 1k+ Club Gift Reproduction of your wine labels Hand-painted & matched foil Multiple bottle molds available VINPUMP 2-PC GIFT SET Open, Drink and Preserve $7 per set/Retail value $25 Custom packaging available for MOQ Engraved logo on corkscrew Stainless steel wine tools No minimum order for blank goods Blue, Red, Green, Burgundy and Silver Wine Barrel Stoppers Great Stocking Stuffer! $4 each/Retail Value $15  No minimum order for stock Cast resin barrel shape Silicon stopper for airtight seal Limited quantities available Bulk or custom-packed Custom Full Bottle Aerator

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage. But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script. 1. Younger Consumers Will Age Into Wine—Just Like Boomers Did A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop

Or take advantage of our last-minute Holiday Specials? Order by November 11th for Thanksgiving Delivery FREE SHIPPING Custom Vinaer Decants + Aerates wine instantly Air Tight stopper seal Non-drip collar Easy to clean Black, Copper, Silver and Gold 24-piece minimum BUY 12, GET 3 FREE Custom Tea Towel Textured fabric Quick dry Full-color customizable Dimension 15" x 24" Ideal Club Gift 12-piece minimum 10% OFF Custom Bottle Ornaments Artisan-made Exact bottle representation Multiple bottle molds available Full-color labels Hand-painted + matched foil 100-piece minimum BUY 4 VORTEX, GET 4 DECANTERS Custom Full Bottle Aerator Danish designed Two modern styles available Customizable base Patio-Safe Tritan® Decanter Luxury Gift for VIP Clients 4-piece minimum 20% OFF Custom Growler/Tumbler Set Double-wall vacuum-insulated  18/8 food-grade stainless steel  Laser Engraved logo Tumbler + Growler sold separately Rose Gold, Burgundy, Pearl, Black 24-piece minimum Shop No

One crucial step in winemaking is the process of selecting an appropriate glass bottle. Why? Because a wine's identity is greatly influenced by its glass bottle. Often, the content of the bottle takes center stage in conversations and articles rather than the bottle itself. However, our attention today will be on elevating your wine packaging, specifically how wine bottles are packaged for distribution. In the last few years, wine packaging has experienced a radical shift. The invention of cans, tetra packs, and other packaging materials and innovations have changed the way producers think about wine packaging. However, glass bottles remain the traditional and preferred method for wine packaging. A typical wine bottle is made of glass and is available in a variety of sizes and forms. However, most wines are commonly packaged in 750 mL glass bottles. Glass bottles have been used for hundreds of years for wine packaging and have proven to be quite beneficial. However, this has not a

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea

Domaine des Hospices de Nuits-Saint-Georges (Burgundy)

July 1st- Jean-Marc Moron (Cellar Master of Domaine des Hospices de Nuits-Saint-Georges):  “The beginning of the year was difficult because we suffered a spring frost in early April, which was actually more like a winter frost, with a thick layer of cold air bringing temperatures below minus 7°C in the lower section of the Nuits. […]

The new collection of Manter self-adhesive papers produced by Arconvert offers unexplored creative possibilities for premium labels thanks to Arconvert new technologies, unique textures and appealing colors. Creativity is the beating heart of the new Arconvert Innovation & Inspiration catalog, for, through inspiration and innovation, creativity has always been the basis of every development process. Dedicated to the most innovative and inspired minds of our time, such as, for example, Steve Jobs, Elon Musk or Banksy, this new catalog looks forward both in terms of technology and aesthetics. Despite nowadays’ many forms of communication, labels continue to be the most powerful tool for brands that want to leave an indelible mark on consumers’ mind, starting from the first glance on the shelf. Designed by Stefano Torregrossa, brilliant and multitalented art director of O,nice! Design studio, the labels celebrate some of the most inventive minds of our time. The label