Winery DTC technology has changed considerably over the years, but so has the customer journey it needs to support. For a long time, the winery direct-to-consumer model followed a fairly predictable path. A guest visited the tasting room, had a great experience, joined the wine club, and stayed connected through allocations, events, email offers, and return visits. That path still exists, and the tasting room remains one of the most valuable customer acquisition channels available to wineries. But it is no longer the only way consumers build relationships with wine brands. Today, a customer's first interaction with your winery may happen long before they walk through the tasting room door—or they may never visit at all. They might discover a bottle at a restaurant, see it in an Instagram post, hear about it from a friend, encounter your winery while planning a trip, search for a varietal or region online, receive a bottle as a gift, or come across your brand in an online wine community

Winery software is designed to connect the core systems wineries use every day—including POS, e-commerce, wine club management, CRM, reservations, reporting, and fulfillment—into one platform. When those systems operate independently instead of together, wineries often experience duplicate customer records, inconsistent reporting, manual administrative work, and higher operational costs. When wineries evaluate new software, the conversation usually starts with subscription costs. How much does the POS cost? What's the monthly fee for the website? Is one wine club platform less expensive than another? Those are important questions, but they rarely tell the whole story. The larger cost is often hidden in day-to-day operations. Every disconnected system introduces another handoff, another spreadsheet, another report to reconcile, and another opportunity for customer data to fall out of sync. Individually these tasks don't seem significant. Collectively they consume hours each week and mak

Afternoon Brief: Harvard Researchers and Leading Statistician Stand up to WHO

Medical researchers, e.g. from Harvard University, disagree with the WHO's advice against drinking any alcohol. And even Tim Stockwell, one of the people most closely associated with that messaging says that the risks from 'low level' drinking are 'tiny'...

We're honored to be recognized by World Finance Magazine as 2024's Most Sustainable Company in the Wine Industry. This distinction, validated through an international jury, highlights Amorim Cork’s sustainability achievements over recent years, including our significant efforts to integrate Environmental, Social, and Governance (ESG) values into the sector.⁠ ⁠ As the world's largest and leading producer of natural cork stoppers, Amorim Cork plays a crucial role in the value chain that makes the whole sustainability narrative associated with cork oak forests viable. With 15 published lifecycle studies, the highly beneficial contribution of these products has been clearly demonstrated and quantified at a social, economic, and environmental level. We’re proud to continue this invaluable work through innovative R&D and serve to collectively advance the wine industry.⁠ ⁠ Learn more about the winners of the 2024 Sustainability Awards: https://lnkd.in/

M. A. Silva USA was the first California cork supplier to join the ClimateSmart™ program and receive the Green Business certification. Our beliefs in sustainability are shown through our actions, and are proven through the quality of our cork stoppers, the partnerships we build, and our contribution to an increasingly greener world. M. A. Silva is dedicated to protecting the environment, and helping our customers do the same.  We invite you to learn more about the importance of the worlds cork forests and the vital role they play in environmental sustainability. Cork Forests: Guardians of Ecological Balance Cork forests, often overlooked in discussions about the world's ecosystems, play a vital role in maintaining the delicate balance of our planet's ecology. These unique forests, found predominantly in the Mediterranean region, are home to a myriad of species and offer an array of environmental benefits. In this blog, we will explore the importance of cork fore

Amorim Cork’s continuous commitment to research and development has resulted in the launch of the most advanced technology available in the micro-granulated cork closures segment. With the unveiling of Xpür® technology earlier 2021 – a more efficient and sustainable supercritical  CO2 process of treating cork granulates – Amorim is now offering an enhanced range of micro granulated closures that will set new performance and quality standards for winemakers  worldwide.  Scott Laboratories’ commitment to providing best-in-class products, technical expertise, and a  fierce dedication to customer success, coupled with their 80+ year record of being one of the  most trusted suppliers to the North American wine community, made them an obvious  distribution partner for Amorim’s newest line of micro-granulated cork products. This unique  partnership between Scott Labs and Amorim was dev