Wineries have spent decades perfecting the in-person customer experience. But the way consumers shop has changed dramatically, and the digital experience hasn’t always kept pace. Customers expect fast websites, easy checkout, personalized experiences, flexible subscriptions, and the ability to buy on their terms. When the online experience makes any of that difficult, it can directly impact how much customers buy and how often they come back. That’s one of the reasons we’re bringing together HALL Wines, Shopify, CQL, and Klaviyo on October 29 at the HALL Wines property in St. Helena for a conversation about the future of winery ecommerce. We’ll dig into HALL’s move to Shopify, what they learned rebuilding their digital experience, and what other wineries can take from it. Seating is limited to a small group of winery leaders. Request an invitation here. Ahead of the event, here are five revenue opportunities we think more wineries should be thinking about. 1. You’re Making It Too Hard

When Fermentis first introduced ViniLiquid™, the concept was straightforward: a yeast autolysate fermentation activator, formulated and stabilized as a liquid. What followed over the next 15 years was something more significant. Winemakers who adopted it didn't just report easier handling. They reported faster, more complete fermentations,  healthier yeast populations, and wines with more expressive aromatic profiles. The liquid format, it turned out, wasn't only a packaging decision. It was also a technical one. The key insight from 15 years of field data: physical form matters as much as nutrient composition when it comes to fermentative power. ViniLiquid™ was the first yeast autolysate fermentation activator produced and stabilized in liquid form, and that distinction drives real, measurable differences in how yeast behaves from inoculation through to fermentation completion.  This article draws on that accumulated experience to explain why, and what it means for your wine

NAPA, Calif., (Nov. 26, 2025) – VA Filtration Services’ Scientific Approach, Innovative Solutions from Napa Valley At VA Filtration Services, our mission is to empower winemakers to produce wines of the highest sensory quality. One of the challenges in modern winemaking is managing undesirable levels of pyrazines, particularly methoxypyrazines, which can impart green, herbaceous aromas that mask fruit character and complexity. Winemakers are left with two options: cover up the pyrazine (and potentially other attributes) or remove it through advances in pyrazine remediation practices. The Problem: Pyrazines in Wine Methoxypyrazines are naturally occurring compounds in certain grape varieties, such as Cabernet Sauvignon and Sauvignon Blanc. While subtle concentrations can add a sought-after freshness, excessive amounts lead to pronounced bell pepper and grassy notes, often perceived as faults—especially in premium reds. Often pyrazines present in wine due to enviro

After a wet winter and a slow start to spring, California is now experiencing an unusually cool summer. While the extended hang time may sound ideal at first glance, many winemakers are concerned, and for good reason. Persistent cool, damp weather during the growing season brings with it an entirely different set of vineyard and cellar challenges, from disease pressure to delays in ripening. If you haven’t already, it’s time to start thinking about how this season’s cooler conditions may affect your fruit, and how to plan ahead to protect your wine’s quality. What’s the Problem with a Cool Summer? Cooler-than-average temperatures, especially when paired with humidity or late rains, can lead to several problematic outcomes in the vineyard: Delayed Ripening: Grapes take longer to reach phenolic maturity, and sugar accumulation may lag behind flavor development. This can result in unbalanced fruit and longer hang time on the vines. Increased Disease Pressure:

The 2025 Barrel Weekend is all about tasting wines from the past, present and future. This annual weekend event has been reimagined for its 47th anniversary, letting the wineries along the Wine Road focus on more than just tasting wines from the barrel. And, giving tasters new opportunities for exploring and learning about wine. More Tasting Options With wineries pouring wines from past (library wines), present (current release wines) and future (barrel samples), attendees have more choices and can choose what they most enjoy or what they seeking to restock their wine cellars. As you look through the online Barrel Weekend program, you’ll discover wineries pouring wines from one, two or all three of the category options. This information lets you, the ticket holder, design the tasting path that suits your palate preferences. If you love tasting only barrel samples and possibly buying wine futures, you can still do that. But, if you prefer to taste wines that are currently availabl

Trial Wine Tastings, Free Workshops, Networking Socials, and MORE at WIN EXPO Expanded Event Attractions & Features at the 12th Annual WIN EXPO Trade Show & Conference WIN Expo has become THE year-end event for North Coast wine industry professionals to come and celebrate the successes and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The WIN Expo features a robust conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers, providing winery attendees with current information and education to help overcome the challenges of the times. Trial Wine Tasting Stations! The new exhibit hall trial tastings program features complimentary wine tastings that explore how different products and methods affect wine outcomes. These trials are unique to the Exhibit Hall Floor and are separate from any Conference Session Trials. Le

Hall Unveils Partnership with Prestige Wine Group to Introduce Its Luxury Wine Portfolio within the U.S. & British Virgin Islands

NAPA VALLEY, CALIF. (April 3, 2024) – HALL, a family-owned winery in Napa Valley that produces  award winning, distinctly sourced, and expressive wines, for their three labels – HALL, WALT […]

Contrary to popular belief, you don’t need a huge budget to execute effective marketing strategies. A small marketing budget can still deliver results! Here are three ideas to get you started on your winery’s marketing journey:  1. Directory Domination  Be sure to keep your business information current on platforms like Google Business and local directories, making it easier for potential customers to find you. And always remember to keep your own website hours and information up to date. Google Business profile of TIME Family of Wines, a Town Hall Brands client 2. Email Engagement  Build a loyal customer base through email marketing. Send personalized newsletters that include exclusive offers, engaging stories, and product updates. Utilize free or low-cost email marketing platforms to streamline your efforts.  3. Collaborative Brainstorming  Gather your team and embark on a brainstorming session. Encourage innovative thinking to address c