For many wineries, selecting a direct-to-consumer platform means balancing functionality, integrations, customer support, and cost. According to Katherine Adams, CEO of Bottle360, those are exactly the challenges that inspired the company to enter the wine industry in 2021. Although Bottle360 is relatively new to the wine sector, the team behind the platform brings more than 25 years of experience in retail, hospitality, ecommerce, and payments. Additionally, they have added top notch professionals from various sectors of the wine industry to help lead their development and support. Adams says that experience revealed an opportunity to deliver something wineries were missing: an all-in-one platform backed by responsive customer support and fair pricing. "We really quickly saw there seemed to be a lack of good technology options for wineries," Adams explained. "Besides the lack of choices, there also seemed to be a lack of customer support and some really high pricing. We felt we could

Wineries have spent decades perfecting the in-person customer experience. But the way consumers shop has changed dramatically, and the digital experience hasn’t always kept pace. Customers expect fast websites, easy checkout, personalized experiences, flexible subscriptions, and the ability to buy on their terms. When the online experience makes any of that difficult, it can directly impact how much customers buy and how often they come back. That’s one of the reasons we’re bringing together HALL Wines, Shopify, CQL, and Klaviyo on October 29 at the HALL Wines property in St. Helena for a conversation about the future of winery ecommerce. We’ll dig into HALL’s move to Shopify, what they learned rebuilding their digital experience, and what other wineries can take from it. Seating is limited to a small group of winery leaders. Request an invitation here. Ahead of the event, here are five revenue opportunities we think more wineries should be thinking about. 1. You’re Making It Too Hard

The wine business is harder than it has been in decades. Standing still is not a strategy. Join us for a private winery leadership dinner at HALL Wines in St. Helena to hear how one of Napa’s most respected producers rebuilt its commerce operation on Shopify, Awtomic, and CQL, the proven enterprise stack for wineries. Modernize your tech stack for marketing and AI, without disrupting the white glove experience your customers love? Unify your on-site, club, and ecommerce systems with an enterprise solution built for the future? Reduce complexity and total cost of ownership so you can invest in growth? Find a commerce solution that understands hospitality and the complexities of the wine industry? Request a spot

Your online store sells the last four bottles of a wine at 9:30 p.m. Tomorrow morning, your tasting room opens. Does your winery software already know those bottles are gone? It sounds simple. But it’s a good test of whether your systems are truly working together—or whether your team is filling in the gaps. 5 questions worth asking about your winery software 1. Does inventory stay accurate wherever you sell? Tasting room, wine club, ecommerce and other sales channels shouldn’t require constant reconciliation. 2. Can your team recognize the same customer everywhere? Club status, purchase history and benefits should follow the customer—not live in separate systems. 3. Does your tasting room software go beyond ringing up a sale? Reservations, table seating, open tabs and tastings are part of the customer experience, too. 4. Can you plan club releases instead of piecing them together? Allocations, inventory, fulfillment and member benefits should be manageable as one connected workflow. 5

The strongest wine clubs aren't built on shipment day. They're built on every experience that comes before it. A great tasting room visit becomes a wine club signup. A smooth club release builds confidence. Personalized communication keeps members engaged. And every interaction makes the next one even better. With Activ8 Commerce, wineries can plan releases with Club Wizard, allocate inventory, manage fulfillment, and keep customer information connected. Combined with Shopify's modern ecommerce experience and Klaviyo's personalized marketing, your club members enjoy a seamless journey from tasting room to delivery—and beyond. In our latest article, you'll learn how to: 🍷 Plan club releases with confidence using Activ8 Club Wizard 📦 Simplify allocations, fulfillment, and accounting 📧 Create personalized member experiences with Activ8 Commerce and Klaviyo 🤖 Build on connected data as Shopify and Klaviyo continue to invest in AI-powered commerce and marketing Read the article and see how

What Happens When Shopify Runs Your Store—and Activ8 Runs Your Winery Your winery has two very different jobs to do. One is running the business: managing inventory, pricing, wine clubs, allocations, wholesale, point of sale, compliance, and customer data. The other is selling online: creating a beautiful storefront, delivering a great shopping experience, and taking advantage of the latest ecommerce innovations. The problem is that most platforms try to do both—and often excel at neither. That’s why more wineries are combining Activ8 Commerce with Shopify. Activ8 Commerce runs the day-to-day operations of your winery, distillery, meadery, brewery, or cidery, while Shopify powers your online storefront. Together, they stay perfectly synchronized in real time, with Activ8 serving as the master database for your entire business—including all Shopify-generated data. The result is a modern ecommerce experience your customers expect, backed by an operations platform designed specifically f

It's been a great year of updates so far. Join our Founder & CEO, Steven Harrison, and Director of Client Success, Terra Jane Albee, for a mid-year walkthrough of what's new across POS, club, wholesale, CRM, and reporting, and what it means for how you run your business. Thursday, May 28 10:00 AM PST / 1:00 PM EST Register now We will chat about: The latest in the POS, and a pricing change worth knowing about Customer data that powers Klaviyo, RedChirp, and Mailchimp All sales in one place: DTC, wholesale, distributor Why and how Shopify, Commerce7, OrderPort, and Activ8 now integrate with Vinoshipper How Vinoshipper can now manage all your DTC license acquisition, renewals, and reporting Register now We will have a live Q&A section at the end, so bring any questions!

Wondering if Shopify or a Wine-focused platform is the best ecommerce solution for your winery? Learn why Shopify’s ecosystem, app support, and agency partnerships make it a powerhouse for wineries looking to grow online. Shopify for Wineries: Addressing the "One-Stop Shop" Concern When wineries consider ecommerce platforms, a common concern we hear is: “With Shopify, I have to work with multiple vendors, but verticalized ecommerce platforms for wine feel like a one-stop shop.” We get it—running a winery is complex, and simplifying operations is always a priority. But let’s break this down because, in reality, no platform is truly a one-stop shop. Instead, it’s about choosing the right ecosystem that gives you flexibility, innovation, and the best possible tools for your business. The Myth of the "One-Stop Shop" Verticalized systems do a great job serving wineries, but even with their platforms, you’re still workin

If club growth feels harder right now, here’s one simple place to look: Are you still marketing to everyone the same way? Because a tasting room guest who bought twice is not the same as a loyal club member. An event attendee is not the same as a lapsed buyer. A high-value customer probably should not get the exact same message as someone who barely knows your brand. In this market, smarter marketing usually does not mean more marketing. It means sending the right message to the right group. A simple tip for this week: Pick one audience from your database and give them a message that actually fits. For example: club members who have not purchased beyond their shipment event guests who have not come back to buy past spring buyers who have not ordered yet this year That is where email, SMS, and CRM data start becoming real revenue tools. And for wineries ready to grow, Activ8 brings the power of AI-driven email marketing through a smart Klaviyo integration built to convert. Wi

Why Wineries Are Leaning Into Technology for Growth Wine Has Finally Caught Up to Ecommerce Wine has always operated differently from the rest of ecommerce. Most industries follow similar patterns. They invest in digital acquisition, optimize conversion, and build systems that scale. Wineries never really did. Between compliance, wine clubs, tasting rooms, and long-standing industry habits, wineries built their businesses around in-person relationships, not online performance. Because of that, wine has historically been underserved by modern ecommerce tools. Platforms weren’t designed for how wineries actually operate, so wineries adapted by working around those limitations instead of solving them. That’s starting to change. Shopify has quickly become a leading ecommerce platform for wineries looking to modernize how they sell wine online. Checkout is faster thanks to Shop Pay Building and updating curated customer experiences is easier The platform integrates with tools that handle