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Building a Precision Irrigation Platform Growers Trust
When Devon, Lumo’s CEO, broke a line and flooded his orchard, he searched everywhere for a solution. Went to stores. Asked neighbors. He even worked as an irrigator for a few weeks. Surely, he thought, someone must have already solved this.  But instead he found unplugged controllers gathering dust. Systems that looked like they were from the 90s. Complaints about a lack of accountability. Bigger, more expensive versions of the exact same problems he had on his own farm.  When Devon first approached Henry about his idea for Lumo, Henry, our Chief Inventor, was appalled by what he saw - an industry, a process, a system that seemed untouched by modern technology.  No data. No visibility. No insight.  He had spent decades engineering water solutions in other industries and couldn’t believe how little of that technology had crossed over into agriculture.  Farmers were not being armed with the right data to dial in their precision and run their system with optimal p
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WIN Marketplace Roundup — July 2026 Edition
LA County Luxury Winery Property Auction For buyers, investors, and wine industry entrepreneurs exploring ownership opportunities, this Los Angeles County winery property offers a rare chance to consider a substantial wine, hospitality, and event-driven estate through a defined auction timeline. Located in the Sierra Pelona Valley, the 90-acre property includes an established vineyard, winery facilities, guest accommodations, and distinctive hospitality infrastructure suited for a range of future uses. The auction runs August 6 through August 15, with no minimum bid required, creating a timely opportunity for qualified buyers to evaluate the property before the auction window opens. As winery and vineyard real estate continues to attract interest from both industry operators and lifestyle investors, listings like this highlight the range of opportunities available through the WIN Marketplace, from grape sourcing and production equipment to full-scale winery ownership. Whether you’re l
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WIN Marketplace Roundup — June 2026 Edition
Premium Napa Cabernet Fruit from Brokenrock Vineyard Estate For wineries looking to secure premium Napa Valley Cabernet Sauvignon for the 2026 vintage, Brokenrock Vineyard Estate offers a compelling opportunity from one of Napa’s standout hillside vineyard sites. Draped across the southwest shoulder of Atlas Peak, Brokenrock benefits from cooling ocean breezes, abundant sunshine, elevation, and rocky volcanic soils that naturally limit vine vigor and encourage small berries with concentrated flavor. The resulting wines are known for intense fruit, enhanced aromatics, and an intriguing mineral character that reflects the vineyard’s distinctive site. The vineyard has been developed with a state-of-the-art hillside approach and includes Cabernet Sauvignon, Cabernet Franc, Merlot, and Petit Verdot. Currently, 44 tons of 2026 Napa Valley Cabernet Sauvignon are available from this regenerative vineyard site. Fruit is being offered in small or large lots, with pricing starting at $4,900 per
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WIN Marketplace Roundup — May 2026 Edition
Your Next Pinot Program Could Start Here Cool-climate Pinot Noir sourcing is already underway, and this 2026 Sonoma Coast Pinot Noir offering stands out as a premium opportunity for wineries looking to secure fruit from one of California’s most respected Pinot-growing regions. Known for its coastal influence, fog-driven mornings, and extended growing season, the Sonoma Coast consistently produces Pinot Noir with vibrant acidity, layered red fruit, and elegant structure — a style highly sought after for premium programs and expressive vineyard-designate wines. As wineries continue planning future vintages and locking in vineyard sources, listings like this provide timely access to high-demand Pinot Noir fruit before availability tightens deeper into the season. View Listing Secure Sonoma Coast Pinot Before Harvest Nears As wineries continue planning for the 2026 vintage, early vineyard sourcing conversations are already gaining momentum — especially for high-demand varietals like Pino
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WIN Marketplace Roundup — April 2026 Edition
Four 2026 Napa Valley Grape Listings from One Source This month’s featured grape offerings bring together four red varietals from the same seller, giving wineries a focused opportunity to explore multiple lots through one point of contact. From the bold color and structure of Petite Sirah and Petite Verdot to the depth, lift, and blending flexibility of Cabernet Sauvignon and Cabernet Franc, this collection offers winemakers a practical way to build or refine a 2026 red wine program with intention. Whether you’re sourcing fruit for a standalone bottling, strengthening a Bordeaux-style blend, or planning ahead for the coming harvest, these listings provide a strong starting point for conversations around availability, fit, and program needs. Cabernet Franc An expressive red variety that can bring lift, aromatics, and finesse to blends or standalone bottlings. View Listing Petite Verdot A classic blending variety with color, tannin, and aromatic intensity for Bordeaux-style program
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Come See Lumo in the Field
Lumo’s hitting the road this season with our Path to Precision Tailgate Tour. There's simply no substitute for seeing a technology working in a commercial setting that’s similar to yours. You can read about a product. Watch a video. Take a sales call and ask all the right questions. But there's a moment that happens in the field–watching a valve open and close, seeing water start dripping, watching the flow rate spike on the screen in real time–that no amount of marketing can replicate. That moment is where real conviction gets built. Agriculture is physical work. At the end of the day there's a tangible output you can hold in your hands. It makes sense, then, that the physical experience of a product in the field is what carries the most weight. You trust what you’ve seen work. That's exactly what our tailgates are all about. Come see the system installed and running at a commercial operation. Talk to the growers and farmworkers who use it every day. Ask the hard questio
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Marketplace Roundup: March 2026 Edition
2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma County’s most sought-after Cabernet regions, this offering reflects the balance, structure, and varietal purity that Dry Creek Valley is known for — delivering fruit well-suited for premium standalone bottlings or strategic blending programs. Backed by a long-standing reputation for quality and consistency, Lytton Manor Vineyard provides both pedigree and transparency, with direct access to availability details and grower insights through the listing. Whether you’re sourcing fruit for your core program or exploring new vineyard partnerships for the future, this is an opportunity to secure Cabernet Sauvignon from a trusted and proven source: View Listing Good Wine
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When it comes to precision irrigation, reliability is the most important thing
Reliability is the most important thing in agtech hardware.  It’s the key to unlocking the value of irrigation automation for growers.  You need to be able to rely on:  Valves opening and closing at the right times Pumps turning on and hitting the right pressure  The system sending you an alert if something goes wrong  The data you’re seeing on your phone being trustworthy and accurate  If you can’t rely on these things, then you’re going to send someone to check the valves and the pump and the lines, and all of the labor savings go out the window.  That’s why reliability is an obsession at Lumo.  That’s why flow meters are built into our smart valves in one integrated unit. Not wired in after the fact.  That’s why our average response time to incoming inquiries from customers was 11 minutes and 18 seconds last season.  For too long, growers haven’t been able to trust automation. Th
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AI in the Vineyard: Useful or Just Hype?
Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow grapes are the last ones to see such innovation. And since then, AI has grown exponentially. If two years ago you were playing around with Chat GPT to create bizarrely distorted images and learn about tax loopholes, you can now go onto the likes of Claude and have it just create a website for you from a single prompt. Chatbots like this have essentially eliminated the need for entry-level coders. However Claude is a computer, so it makes sense that it’s gotten very good at writing code for other computers. Similarly Chat GPT has digested the entire internet, and curates any answer for you by plucking it from its vast network of information. Sometimes its correct, and other t
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WIN Marketplace – February Roundup
2026 Alexander Valley Bordeaux Grapes Now live on the WIN Marketplace: 2026 Alexander Valley / Pine Mountain Bordeaux grapes, grown at 2,000 feet above the Russian River. This offering includes all five Noble Bordeaux varietals, providing the opportunity to craft a complete Meritage or classic Bordeaux blend — a true one-stop sourcing solution for producers building out a cohesive red program With a 25-year track record supplying well-known premium Napa and Sonoma wineries, this vineyard brings both pedigree and high-elevation character to the table. Whether you’re sourcing fruit for blending, program expansion, or long-term vineyard partnerships, this listing provides direct access to availability details and grower contact information in one place: View Listing Thinking Ahead to Your Own Wine or Grape Sales? As planning continues for the year ahead, the WIN Marketplace is a valuable channel for producers and growers looking to sell bulk wine or grapes and connect di
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