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August 19, 2026

Santa Rosa, CA, Aug. 18, 2026 - Strategic Beverage Services, a Santa Rosa, California-based beverage processing company, has acquired the U.S. operations of BevZero, a HACCP- and organic-certified provider of dealcoholization and beverage processing services. The acquisition makes the combined company the largest dealcoholization service provider in the United States. Key Facts Acquirer: Strategic Beverage Services (headquartered in Santa Rosa, California) Acquired company: BevZero's U.S. operations ("BevZero-US") Industries served: Wineries, distilleries, cider producers, and functional beverage producers Market driver: Growing U.S. demand for low- and no-alcohol beverages Why It Matters Demand for low- and no-alcohol beverages is accelerating in the United States. This acquisition expands Strategic Beverage Services' capacity and geographic footprint to meet that demand, combining its existing operations with BevZero-US's technology, personnel, and industry track record. Leadersh
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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
American Vineyard MagazineArdagh Glass Packaging-North AmericaAuction of Washington WinesAvensole Vineyard and WineryChehalem EstateCliff Lede VineyardsFamiglie StoricheFull Glass Wine Co.Hope Family WinesMarkham VineyardsNew Jersey Winemakers Co-OpParable WinesProWeinRepublic National Distributing CompanyThe Sommeliers Choice AwardsTrysk Print SolutionsTurrentine BrokeragevinSuiteWashington State UniversityWine Fair HalifaxWineshipping
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