Our friends at InnoVint recently published their 2026 State of Winery Health Report, and here’s the data point we can’t stop thinking about: Eighty percent (!!) of respondents named “maintaining or growing sales” as a top concern. I get that. I also get this: Enolytics is BUILT to help you sell more wine. Take it from your peers who are doing exactly that. Join us tomorrow at 11 am PST for our next FREE webinar, about exploding your ecommerce sales in October, November and December. Here’s a preview of three moves our guest panelists will discuss, to sell more wine. Getting the Data Right. It’s harder than it sounds. It is not “sexy.” It’s also one of the most critical things you can do to ensure you’re working with the right sales strategy for your business. Tracy Chastain has been there. She’s the Wine Club Manager at Testarossa Winery, and she’s been rebuilding, rethinking, and restructuring data in ways that are both diligent and creative. Whittle Down Your Audience. Ever had to wh

You're invited! Please join us on Wednesday, August 19 at 11 am PST / 2 pm EST for our next "Data into Dollars" webinar, where we'll show you how to turn your e-commerce data into real dollars — just in time for your biggest sales season of the year. The Panelists! Meet the Pros! Our special guest panelists speak from their own boots-on-the-ground perspective, directly to you. Susan Zavatto, Manager, DTC Experience at Justin Vineyards, Landmark Vineyards & Lewis Cellars Tracy Chastain, Wine Club Manager at Testarossa Winery What You’ll Take Away… How club and e-commerce data work together to drive incremental sales, not cannibalize each other. “Segment smarter, sequence better.” Know who to target and when, across both club and e-commerce, so every campaign this OND adds incremental revenue instead of just reshuffling the same sales. Wednesday, August 19 - 11 am PST / 2 pm EST FREE to attend! You do not need to be an Enolytics customer. Register Here

What To Do Next: Actionable Takeaways from Our Fall Club Webinar In last week’s Enolytics webinar, three industry DTC pros dropped best tips on making the most of your Fall wine club shipment. Here’s a summary—short and sweet!—with thanks to April Enos from Joseph Phelps, Nadia Kinkade from PEJU, and Ed Thralls from Dutton-Goldfield. Audit data quality before club processing. Identify missing phone, email, address, or name data, and clean records up front rather than discovering gaps mid-processing. Thank you, April! Check default shipment acceptance rates by club tier. Do this at budget time and again right before the Fall shipment. If acceptance is slipping, revisit whether the wine offerings still match what each tier’s customers actually want. Thank you, Nadia! Adopt a structured retention workflow, not ad hoc outreach. Predict → Prepare → Reach Out → Take Action → Record Disposition → Follow Up → Learn → Predict Again, with special attention to new members in their first 90 days

It's July 1, which means you're about to start seeing "Christmas in July" everywhere. Retailers are already thinking about the holidays—even if it still feels like the middle of summer. Smart wineries should be doing the same. October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. Here's how to make the next 90 days count. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Verify your SMS audience and make sure customer consent records are up to date. Use ChatGPT to help spot typos like gmaii.com

The partnership creates a seamless path from DTC fulfillment to wholesale distribution, giving wineries more flexibility, more reach, and fewer operational headaches. SAN JOSE, Calif. and NAPA, Calif., June 8, 2026—LibDib, the leading web-based alcohol distributor, and BeyondVino, a modern fulfillment and winery technology platform, today announced a strategic partnership designed to make it easier for wineries to manage both direct-to-consumer (DTC) and wholesale sales through a connected, scalable solution. “Wine brands today need flexible solutions that support how they actually sell,” said Jake Aukes, Director of Sales at BeyondVino. “By combining BeyondVino’s fulfillment capabilities with LibDib’s distribution network, we’re removing friction from the process and giving wineries a simpler way to grow. Whether a bottle is headed to a consumer’s doorstep or a retailer’s shelf, brands deserve a solution that works seamlessly behind the scenes.” The partnership brings together LibDib’

Above the Fog, Above Expectations Available: 2026 Howell Mountain Cabernet Sauvignon fruit — a rare opportunity to source mountain-grown Cabernet from one of Napa Valley’s most prestigious and distinctive AVAs. Howell Mountain is renowned for producing Cabernet Sauvignon with intense concentration, powerful structure, and exceptional aging potential, thanks to its high-elevation vineyards, volcanic soils, and position above the valley fog line. Vineyards in the appellation sit at elevations above 1,400 feet, where abundant sunlight and well-drained soils contribute to smaller berries and deeply expressive wines. As the industry moves into the heart of vineyard sourcing season, wineries are actively evaluating fruit opportunities and securing vineyard partnerships for the upcoming harvest. Listings like this provide the chance to lock in fruit from one of Napa Valley's most sought-after mountain appellations before harvest commitments begin to tighten. View Listing As vineyard sourcin