By Jim Trezise, President of WineAmerica The National Association of American Wineries™ Romance vs. Reality It’s not surprising that people dream of getting into the wine business. Just think of it: Sunrise caressing the vines. Perfect weather again. A leisurely coffee while surveying the pristine landscape. A morning stroll through exquisitely manicured vineyards. A smoothly functioning wine cellar. A traffic jam of consumers eager to visit the tasting room. Multiple FedEx trucks waiting for wine club shipments. Ending each day counting the hefty stash. Celebrating with a dinner pairing your world-class wines with world-class food on your terrace overlooking paradise. Sleeping like a baby. Yeah, right! After spending their life savings and taking out a massive loan, new winery owners often discover a very different reality. Clouds mean rain when the grapes need to stay dry. Coffee comes from a drive-thru. License applications and tax forms cover the desk. Labor shortages mean critica