Is Your Wine Club as Healthy as It Looks? 7 Signs to Watch A full pickup party, a successful club run, or a steady stream of new signups can make a wine club look healthy. But none of those numbers tells the whole story. Wine club health is less about one standout metric and more about what members are doing over time. Are they buying between releases? Are new members replacing the ones who leave? Are long-term members continuing to engage? Is purchasing behavior holding steady, growing, or quietly declining? The strongest wine clubs look beyond shipment revenue and pay attention to the patterns underneath it. Here are seven signs worth watching. 1. Members buy outside their scheduled club shipments A club shipment tells you a member is still enrolled. Purchases outside that shipment can tell you something more. When members return to the tasting room, place ecommerce orders, attend events, or make additional purchases between releases, the relationship extends beyond the club commitme

Vineyard photo courtesy of Trattore Farms Seven Tons of Dry Creek Valley Rhône Fruit Trattore Farms’ 40-acre Dry Creek Valley estate spans 11 vineyard blocks planted to a broad range of Rhône varieties. Two focused 2026 lots are now on the Marketplace: five tons of Grenache and two tons of Cinsault. Both are priced at $1,900 per ton and listed under the Marketplace’s Certified Sustainable Regenerative farming designation. Buyers can evaluate either varietal on its own or open a conversation about all seven tons. Cinsault does not appear on the Marketplace often, and the small lot sizes make this a particularly specific sourcing opportunity. The full details and seller contact are available in each listing. View Grenache → View Cinsault → Have grapes, bulk wine, or shiners to move? Reach wine industry buyers by posting on the WIN Marketplace. Use promo code MARKETPLACE for 100% off your next listing. Explore the Marketplace

Walk into almost any tasting room and you’ll hear a familiar introduction: “This is a blend of Cabernet Sauvignon and Merlot. It spent 18 months in French oak. The fruit comes from three estate vineyards, harvested by hand…” None of those things are wrong. They’re also not why most people buy wine. People don’t fall in love with barrel programs. They don’t become loyal because of a blend percentage. They don’t tell their friends about the clone selection or the fermentation protocol. They remember the story. At WISE, we often say, “Brand first. Wine second.” Not because the wine isn’t important. It absolutely is, but exceptional wine is no longer enough to stand out. There is another beautiful Cabernet down the road… Another thoughtfully crafted Chardonnay across the valley…Another talented winemaker making excellent wine. Your competitive advantage isn’t simply what’s in the bottle. It’s the story that gives the bottle meaning. People Remember M

2026 Coombsville Cabernet from Flying A Vineyard Flying A Vineyard brings an established Cabernet history to this month’s Round Up. Its 2026 Coombsville Cabernet Sauvignon comes from Clone 169 vines on 110R rootstock and is listed as organically farmed. Harvest timing is mid-September, with Grand Crew Vineyard Management overseeing the site. Previous buyers include Amici Cellars, Favia, and Far Niente—a useful piece of history for wineries evaluating the source. Price per ton is negotiable, leaving room for a direct conversation with the seller. If Coombsville Cabernet is already on your sourcing list—or this listing just put it there—the full vineyard details are ready on the Marketplace. View the Coombsville Cabernet listing → Have grapes, bulk wine, or shiners to move? Reach wine industry buyers by posting on the WIN Marketplace. Use promo code MARKETPLACE for 100% off your next listing. Explore the Marketplace Grapes Bu

AI is quickly becoming part of the day-to-day toolkit for winery teams. But while writing emails, brainstorming social posts, and creating content may be the easiest places to start, some of the biggest opportunities for wineries are in the customer data they already have. Your winery is already collecting information across e-commerce, wine club, POS, email and SMS, tasting room visits, shipping, events, and customer profiles. AI can help make that information easier to analyze—and, more importantly, easier to act on. During our recent webinar with Sovos ShipCompliant, How AI Is Helping Wineries Improve Wine Club Retention & Reduce Customer Friction, we explored practical ways wineries can begin using AI across their DTC business. The biggest takeaway: you don't need an AI strategy to get started. You need a good business question. How Can Wineries Use AI? At its core, AI is very good at identifying patterns across large amounts of information. For a winery, that means you can mo

LA County Luxury Winery Property Auction For buyers, investors, and wine industry entrepreneurs exploring ownership opportunities, this Los Angeles County winery property offers a rare chance to consider a substantial wine, hospitality, and event-driven estate through a defined auction timeline. Located in the Sierra Pelona Valley, the 90-acre property includes an established vineyard, winery facilities, guest accommodations, and distinctive hospitality infrastructure suited for a range of future uses. The auction runs August 6 through August 15, with no minimum bid required, creating a timely opportunity for qualified buyers to evaluate the property before the auction window opens. As winery and vineyard real estate continues to attract interest from both industry operators and lifestyle investors, listings like this highlight the range of opportunities available through the WIN Marketplace, from grape sourcing and production equipment to full-scale winery ownership. Whether you’re l

When Fermentis first introduced ViniLiquid™, the concept was straightforward: a yeast autolysate fermentation activator, formulated and stabilized as a liquid. What followed over the next 15 years was something more significant. Winemakers who adopted it didn't just report easier handling. They reported faster, more complete fermentations,  healthier yeast populations, and wines with more expressive aromatic profiles. The liquid format, it turned out, wasn't only a packaging decision. It was also a technical one. The key insight from 15 years of field data: physical form matters as much as nutrient composition when it comes to fermentative power. ViniLiquid™ was the first yeast autolysate fermentation activator produced and stabilized in liquid form, and that distinction drives real, measurable differences in how yeast behaves from inoculation through to fermentation completion.  This article draws on that accumulated experience to explain why, and what it means for your wine

Winery software is designed to connect the core systems wineries use every day—including POS, e-commerce, wine club management, CRM, reservations, reporting, and fulfillment—into one platform. When those systems operate independently instead of together, wineries often experience duplicate customer records, inconsistent reporting, manual administrative work, and higher operational costs. When wineries evaluate new software, the conversation usually starts with subscription costs. How much does the POS cost? What's the monthly fee for the website? Is one wine club platform less expensive than another? Those are important questions, but they rarely tell the whole story. The larger cost is often hidden in day-to-day operations. Every disconnected system introduces another handoff, another spreadsheet, another report to reconcile, and another opportunity for customer data to fall out of sync. Individually these tasks don't seem significant. Collectively they consume hours each week and mak

Wine Business Group Roundtable featuring Jean-Charles Boisset and Gina Gallo Join AWG Wine Advisors as we partner with Women for WineSense for our next Wine Business Group Roundtable, an evening dedicated to conversation, connection, and community within the wine industry. RSVP here! Designed as an informal gathering for wine industry professionals, the roundtable brings together winery owners, growers, winemakers, executives, investors, service providers, industry partners, and anyone else interested in the wine industry to exchange ideas, discuss current trends, and build connections. Whether you're an industry veteran or just beginning your journey in wine, you'll find an engaging, welcoming, and informative environment. This quarter's event also offers a rare opportunity to hear from two of the most recognizable and influential leaders in the industry: Jean-Charles Boisset, of the Boisset Collection, and Gina Gallo, of E. & J. Gallo Winery. Together, they bring decades of leade

Three Wineries. One Remarkable Portfolio. Some winery listings are about a single property. Others represent an entire chapter of a wine region's history. Now available: The Meriwether Vineyards Group, an extraordinary opportunity to acquire three established Virginia wineries and a farm store as one operating business. The portfolio includes Effingham Manor & Winery, Pearmund Cellars, Vint Hill Craft Winery, and the Pearmund Farm Store, combining established brands, vineyard assets, hospitality venues, inventory, and operational infrastructure into a single offering. As winery ownership continues to evolve across the industry, opportunities of this scale rarely come to market. For investors, hospitality groups, and established wine businesses looking to expand, acquisitions like this offer the chance to step into an operating enterprise with decades of brand recognition, diversified revenue streams, and room for future growth. View Listing The wine industry is built on more than