Dutton-Goldfield did it. Why can’t you? No reason at all! Ed Thralls, the General Manager at Dutton-Goldfield Winery in Sebastopol, led his team to significant improvements in their Wine Club performance. Here’s how they did it, in three key steps. 1. Stop attrition before it happens. Anticipate churn by leaning into member data, and counteract changing consumer behavior, declining traffic, and higher attrition trends. The result? 16.5% decrease in Club attrition! 2. Prioritize relationships through a Membership Success program. Shift to a metric based on lifetime value and long-term relationships. The result? Membership tenure and Club member lifetime value are both up by 7.8%! 3. Check out Ed’s unique “Retention Ladder” that visualizes Dutton-Goldfield’s Relationship Management program inside our newly-released case study, available now! Check out our new Club Retention Case Study here! We’re ready, whenever you are, to give Enolytics a try for your winery too. You can see the same

Today’s warehouses face constant pressure to move product faster, protect employees, reduce damage, and make better use of every square foot. That is why warehouse technologies have become such an important part of modern operations. The right tools can improve visibility across the floor, support stronger safety practices, and help teams make smarter day-to-day decisions. At Papé Material Handling, we help businesses across the West evaluate technology as part of a larger warehouse strategy that includes equipment, fleet tools, automation, layout planning, and power solutions. A practical way to think about warehouse technologies is to focus on the results they support. In most operations, the biggest priorities include safer traffic flow, better uptime, stronger space utilization, and clearer insight into how equipment is being used. The most valuable technologies are the ones that help solve those real operational challenges. Operator Assistance and Safety Technology Safety technol

No one is born knowing how to lead, and great leadership is rarely spontaneous. Despite how natural some may seem in the role, a great leader is developed, not discovered. That’s good news if you’re a business owner because investing in leadership training in Boise might be the smartest decision you make this year. Let’s break down exactly how leadership training can transform your organization, from reducing conflict to running better meetings. TL;DR: The Key Takeaways Better conflict resolution = fewer HR headaches More effective meetings = less time wasted Stronger leaders = higher retention, better morale The Personnel Perspective offers customized training Why Should You Invest in Leadership Training? Leadership affects everything in your business. Good leadership creates clarity, alignment, and a culture where people actually want to work. Bad leadership? It leads to confusion, tension, and turnover. What Great Leaders Actually Do Communicate expectations clearly Make decis

Farm tools aren’t just tools—they're investments. And in agriculture, where your equipment works as hard as you do, durability isn’t a luxury, it’s a requirement. That’s why INFACO has designed its electric pruning tools—like the F3020 and AT1000—with one goal in mind: to outlast the season. Built with aircraft-grade materials, modular engineering, and sealed components, these tools are tested in real-world vineyard, orchard, and olive grove conditions across the globe. In this article, we’ll break down what makes INFACO tools truly durable, why that matters on the farm, and how maintenance ensures a return on investment (ROI) that goes beyond just one harvest. What makes a tool durable on the farm? Durability isn’t just about rugged looks. It’s about the ability to perform in mud, dust, cold, or heat—every day of the season—without failure. Key elements of durable pruning tools: Materials: High-end metal alloys resist corrosion, cracking, and mechanical stress. Motor lifespan: Brushl

Don't guess whether Enolytics is worth it. See it for yourself. Try it now, at zero cost. Book Now Most winery teams do not need more data. They need a clearer way to use the data they already have. That has always been the goal of Enolytics: to help wineries find real opportunities to sell more wine. To save time, too, and to understand what is happening in their DTC business. Now we are taking that one step further with our ROI Guarantee. Before asking you to make a long-term commitment, we want you to see what Enolytics can do with your own data. Book Now During the trial period, your team gets access to the platform, support from our team, and the chance to run real campaigns around real revenue opportunities. We introduced the ROI Guarantee because we know winery teams are under pressure right now. Time pressure. Budget pressure too. And we know that adding another tool is not a small decision. We do not want you to guess whether Enolytics is worth it. We want you to see it for

It’s not hard to see the promise of AI on a vineyard: process a ton of information and get meaningful answers quickly. The problem is that no one knows how to get started. There are no clear standards, few proven playbooks, and almost no shared examples of AI delivering measurable results inside real vineyard operations.  How can you use AI on your vineyard? Keep reading... This article looks at how one vineyard management team approached AI not as a trend to adopt, but as a constraint to manage. They had too much information, too many variables and far too little human capacity to process them all. This is how they did it. The Question You Should Be Asking First A vineyard operations leader managing large-scale acreage described a situation where scale magnifies every inefficiency. Across thousands of acres and dozens of properties, the team was already using sensors, labor tracking systems, equipment data, compliance tools, and agronomic models. The problem was not lack of infor

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy. For wineries, this matters more than it does for most industries. Wine is a considered purchase wrapped in uncertainty. Your potential customer is standing in a tasting room or scrolling through an online store, wondering: Will I like this? Is it worth the price? Am I making the right choice? Influencer content answers those questions in ways traditional marketing cannot. When a trusted voice says "I tried this Pinot and it's incredible with grilled salmon," that carries weight. It's a peer recommendation disguised as content. Instagram and TikTok now drive wine discovery among younger audiences, and 87% of Gen Z consumers say they're willing to buy products

More and more farms are standardizing their use of Lumo across their entire operation.  We’ve seen growers expand from a couple ranches to dozens. From 50 acres to over 2,000. That kind of expansion is built on seeing significant returns on investment season after season.  But everyone needs to start somewhere, so it’s only natural to ask: "If I want to see the highest return on my investment in Lumo, which ranches should I start with?" Here’s a couple ways to think about it: 1. Highest Value Crops Many growers start with ranches where their crop values are the highest because that’s where irrigating with precision pays the most.  It’s part of the reason we’ve seen such good success in Napa and Sonoma with many of the best wine growers in the world, and it’s why we’re seeing increasing interest from berry growers on the Central Coast.  If dialing in your irrigation precision can have a modest impac

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success. They learn it, practice it, and grow into it. That’s where leadership training comes in. At The Personnel Perspective, we’ve spent nearly 40 years helping organizations bring out the very best in their people. And if there’s one thing we’ve seen over and over, it’s this: investing in leadership training is one of the smartest financial decisions you can make. Let’s dive into the ROI of leadership development and how services like leadership training Boise and leadership coaching programs Boise can transform your workplace, boosting productivity, cutting costs, and creating teams people actually want to be a part of. TL;DR: Getting Returns on Your Leadership Training Short on time? No worries. Here’s the short and sweet of this blog: Leadership t

Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no