Sara Nelson Design builds wine brands from the foundation up, aligning strategy, identity and packaging around the same message and the same business goals. Badger Mountain Vineyard’s new label helped them secure new distributors. Revelation by Goose Ridge grew 185% nationally. These results move design firmly into the business conversation. Preserving the Familiar Badger Mountain Vineyard already had strong recognition in its iconic cobalt-colored bottles. Sara Nelson Design retained the familiar blue while bringing the mountain into the visual story. They also used modern printing technology to amplify the bottle’s vibrancy (and thus visibility) on the shelf. We’ve already heard great things so far from customers and retail partners, and the label change has played a pivotal role in helping us secure new distributors and more opportunities,” said Bella Pablo, Badger Mountain Vineyard’s D2C and marketing manager. SevenFifty Daily reports that Badger Mountain is forecasting

Afternoon Brief, June 24th

New Tariffs Threaten Europe's Winemakers: After a period of alarming flat-lining and decline, the wine industry is finally showing signs of strength, vitality and growth. Two storm clouds on the horizon threaten that success though...

Afternoon Brief, June 6th

China, US and India Lead Path to Recovery for Global Alcohol Market: Global beverage alcohol is expected to begin its recovery in 2025, according to new data and forecasts from IWSR, with three markets in particular driving growth...

Afternoon Brief, May 30th

Federal Judge Rules Provi’s Antitrust Case Against Southern Glazer’s and RNDC Will Proceed: Today, a federal judge ruled the antitrust complaint filed by Provi, the largest online marketplace for the beverage alcohol industry, against the nation’s two largest wine and spirits distributors, Southern Glazer’s Wines and Spirits (Southern) and Republic National Distributing Company (RNDC), will move forward as the court denied a Motion to Dismiss “in its entirety” filed by the defendants...

Afternoon Brief, May 23rd

Riverland Wine Growers United in Rejecting Contract Buy-Out amid Industry Uncertainty: Growers from a cooperative in Australia's largest wine producing region have rejected an offer to sell their red wine contracts amid a crisis of global oversupply...

Afternoon Brief, May 22nd

O’Neill Vintners & Distillers Acquires Ram’s Gate Winery and Creates New Luxury Wine Division: O’Neill Vintners & Distillers Founder and CEO Jeff O’Neill has been a co-owner of the brand since 2011, and now takes complete ownership of the brand and property, creating a new luxury wine division...

Afternoon Brief, May 20th

Wine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...

Afternoon Brief, May 13th

US Wine's Tricky Path to Recovery: Prices are down and regulation is up, offering a outlook bleak to US wine producers – but there are faint signs of hope...

Afternoon Brief, May 8th

In a Major Pinot Noir Purchase, Constellation Buys Sta. Rita Hills Icon Sea Smoke: The Santa Barbara County winery was a key player in the region’s Pinot Noir and Chardonnay renaissance...