The 2026 Wine Sales Symposium brought a roomful of winery sales and marketing leaders together to work through the industry’s hardest questions — softening wine club growth, a shifting distribution landscape, AI arriving in every corner of marketing, and tasting rooms competing for a new generation of drinkers. Fourteen sessions, more than thirty speakers, and a full program of practical, road-tested answers. If you couldn’t be in the room, you no longer have to miss it. On-demand Virtual Access is now available — every recorded session from the 2026 program, yours to watch whenever and wherever works for you. All 14 Sessions. 30+ Experts. One Link. Virtual Access unlocks the complete 2026 program — every session recorded start to finish, plus the speakers’ slide decks to download and keep. Here is everything included: Navigating the New Normal — Wine sales trends and winning strategies for a changing market, with Chris Bitter, Ph.D. Practical AI Wine Marketing — Boosting brand disco

Don't guess whether Enolytics is worth it. See it for yourself. Try it now, at zero cost. Book Now Most winery teams do not need more data. They need a clearer way to use the data they already have. That has always been the goal of Enolytics: to help wineries find real opportunities to sell more wine. To save time, too, and to understand what is happening in their DTC business. Now we are taking that one step further with our ROI Guarantee. Before asking you to make a long-term commitment, we want you to see what Enolytics can do with your own data. Book Now During the trial period, your team gets access to the platform, support from our team, and the chance to run real campaigns around real revenue opportunities. We introduced the ROI Guarantee because we know winery teams are under pressure right now. Time pressure. Budget pressure too. And we know that adding another tool is not a small decision. We do not want you to guess whether Enolytics is worth it. We want you to see it for

We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

This is the most helpful thing we've ever done for wineries. That's a big claim. It's also entirely true, and the timing couldn't be better as we head into the holiday season. It's called Sell More Now! It's the new module within Enolytics, and it does exactly that: helps you sell more wine right now to the customers in your own database. Any winery with a login can pull it up anytime, right from the Enolytics homepage.  It's a step-by-step guide, and this video shows how it works Think of it like a really smart member of your team, who is WAY ON TOP of their game, and does things like this: They tell you WHO to reach out to, and WHAT ACTION TO TAKE with your outreach, depending on their previous patterns of behavior. They know your customers so well that they can ANTICIPATE upcoming purchases and behaviors. They hand you a list of people who are LIKELY TO VISIT your Tasting Room or buy from your website this week. They tell you your BEST PROSPECTS fo