The industry’s challenges are well documented. This series asks what is working. Across the wine industry, businesses are finding new ways to reach consumers, demonstrate value, manage change, adopt technology, and build resilience. The Wine Business Innovation Series brings those ideas forward so others can learn from them. The first session, "From Intimidation to Invitation: Making Whiny Wines Relevant for the Next Generation of wine consumers", ask the question - How can wine brands connect with Gen Z at a time when traditional rules of discovery, loyalty, and brand authority are rapidly changing? Join Whiny Baby founder Jess Druey and Stephanie Gallo to explore how a brand built around approachability, authenticity, and a clear understanding of younger consumers found traction as the wider wine market became more challenging. Register Here.