The 2026 Wine Sales Symposium brought a roomful of winery sales and marketing leaders together to work through the industry’s hardest questions — softening wine club growth, a shifting distribution landscape, AI arriving in every corner of marketing, and tasting rooms competing for a new generation of drinkers. Fourteen sessions, more than thirty speakers, and a full program of practical, road-tested answers. If you couldn’t be in the room, you no longer have to miss it. On-demand Virtual Access is now available — every recorded session from the 2026 program, yours to watch whenever and wherever works for you. All 14 Sessions. 30+ Experts. One Link. Virtual Access unlocks the complete 2026 program — every session recorded start to finish, plus the speakers’ slide decks to download and keep. Here is everything included: Navigating the New Normal — Wine sales trends and winning strategies for a changing market, with Chris Bitter, Ph.D. Practical AI Wine Marketing — Boosting brand disco