New reporting capabilities let wineries compare sales, tasting room, and wine club performance against a live peer cohort matched by custom variables, powered by the largest winery data set in the industry. Vancouver, BC — August 11, 2026 — Commerce7, the direct-to-consumer (DTC) platform built for wineries, today announced the launch of Peers Reporting, a new reporting capability that allows wineries to see how they're performing against a cohort of comparable peers - matched by size, region and other dimensions - across sales, tasting room performance, and wine club metrics. Wineries have always been able to see their own numbers. What they haven't had is a reliable way to know whether those numbers are good. Today, answering that question means stitching together annual industry reports, informal peer conversations, or gut instinct — none of which reflect a winery's actual size, region, or timeline. That gap makes it hard to tell whether a slow month is a market-wide trend or a wine

Winery software is designed to connect the core systems wineries use every day—including POS, e-commerce, wine club management, CRM, reservations, reporting, and fulfillment—into one platform. When those systems operate independently instead of together, wineries often experience duplicate customer records, inconsistent reporting, manual administrative work, and higher operational costs. When wineries evaluate new software, the conversation usually starts with subscription costs. How much does the POS cost? What's the monthly fee for the website? Is one wine club platform less expensive than another? Those are important questions, but they rarely tell the whole story. The larger cost is often hidden in day-to-day operations. Every disconnected system introduces another handoff, another spreadsheet, another report to reconcile, and another opportunity for customer data to fall out of sync. Individually these tasks don't seem significant. Collectively they consume hours each week and mak

If you came to the 2026 Wine Sales Symposium hoping for an economist to deliver good news about wine consumption, Chris Bitter wasn't your guy. Bitter, a wine economist with Terrain - the economic and market research arm of American AgCredit - opened his session with a prediction attendees didn't want to hear: wine consumption is going to continue declining for the foreseeable future. But he also delivered a more hopeful message. The premium and luxury segments are holding up considerably better than the broader market, and wineries willing to adapt to a changing consumer still have real opportunities to win. A Smaller Share of a Smaller Pie Bitter walked attendees through the two challenges defining the current moment. First, fewer Americans are drinking, and those who do drink are drinking less. Second, wine is losing share to other categories within alcohol itself. The result, in his words, is "a smaller share of a smaller pie." The decline isn't temporary. After decades of growth,

New platform capabilities give winery teams real-time guest insights, predictive analytics, personalized recommendations, and automated marketing tools to create better customer experiences and drive more revenue. VANCOUVER, BC – Commerce7, the leading DTC platform built for the wine industry, today announced the launch of more than 10 new features at C7 Innovate, its largest product launch event to date. The new capabilities span customer intelligence, predictive analytics, personalization, and automated marketing — all designed around a single premise: know your customer, sell more wine. The event, themed “Intelligence at Every Touchpoint,” underscored Commerce7’s vision for the future of DTC wine commerce: a platform that goes beyond recording transactions to help winery teams understand their guests, anticipate their needs, and deliver hospitality that turns first-time visitors into lifelong customers. “The future of DTC is intelligence,” said Andrew

A lot of wineries still think AI is only useful for writing social captions or speeding up content creation. But in reality, AI is quickly becoming one of the most valuable tools wineries can use to improve wine club retention, personalization, customer engagement, and operational efficiency. As customer acquisition becomes more expensive and consumer expectations continue to evolve, wineries are under increasing pressure to build stronger relationships with existing customers, not just acquire new ones. That’s where AI is starting to make a real impact. In many cases, wineries can start experimenting with AI using tools they already use every day, including CRM exports, email marketing data, POS reporting, ChatGPT, or AI-powered analytics platforms. Today, wineries are using AI-powered tools and smarter segmentation strategies to: ✅ Spot at-risk members before they cancel ✅ Personalize club shipments, events, and perks ✅ Identify high-value customers who aren’t club members — yet ✅ Au

The U.S. Department of Agriculture (USDA) is offering up to $1 billion of financial aid to American producers of certain specialty crops, including growers of wine grapes, through its new Assistance for Specialty Crop Farmers (ASCF) program. Per USDA’s recent press release, the goal of the ASCF program is to “help address market disruptions, elevated input costs, persistent inflation, and market losses from foreign competitors engaging in unfair trade practices that impede exports.” USDA’s Farm Service Agency (FSA) is responsible for administering the ASCF program and will issue one-time bridge payments to qualifying farmers. To be eligible for an ASCF payment, specialty crop producers must meet the following requirements: Be actively engaged in farming; Have risk and interest in the eligible planted commodity; and Report 2025 planted acreage to FSA by 5 p.m. ET on March 13, 2026. ASCF payments will be calculated based on reported 2025 planted acres, and commo

When a Washington winery transitions to Shopify POS, the visible experience in the tasting room doesn’t change dramatically. Guests are still welcomed. Wine is still poured. Bottles are still sold.  What changes is operational structure.  For many wineries in WA, POS, ecommerce, wine club management, and event sales have evolved independently over time. The result is often fragmented inventory, duplicate reporting, manual discount adjustments, and reconciliation across multiple systems.  A unified POS and ecommerce platform shifts that dynamic.  Inventory lives in one environment. Online and in-person sales draw from the same pool. Wine club profiles are accessible at checkout. Member discounts apply automatically. Reporting reflects consolidated channel data instead of stitched-together exports.  The impact isn’t cosmetic, it’s operational clarity.  In practical terms, wineries typically see:  Reduced inventory discrepancies&n

A question I’ve been thinking about lately: Do your tasting room systems actually work together,  or do they just coexist?  For many small WA wineries, the setup feels fine on the surface. You launch ecommerce. You add a POS. You manage your clubs. You run reports.  Sure everything functions. But a few deeper questions tend to reveal where things get… shall we say, murky.  Does tasting room purchase history show up cleanly in online customer records?  If someone joins your club at the counter, does that status automatically reflect in your segmentation?  When inventory changes, does every channel update right away?  Can you pull one report that includes tasting room, online, and event sales - and trust it?  Or is the answer sometimes… “Well… kind of.”  That “kind of” is where small inefficiencies hide - extra exports, reconciliations, double-checking report