Is a cautious transition underway? The 2026 harvest is in its closing stages – up to six weeks early in some places – and this month’s Ciatti California Report sets out timing, yield and the grape market’s response by region and variety. Despite potentially the smallest crush in 30 years, one which follows on from sub-3.0-million-ton harvests in 2024 and 2025, the industry remains oversupplied relative to need, and buyers of grapes and bulk wine have been continuing to act very conservatively, with lack of cashflow and credit squeezing their room for maneuver. Late payment is rife, increasing the general credit crunch. There have been numerous recent reports of asset sales and foreclosures as operators struggle for solvency, and it seems inevitable that any turnaround in industry fortunes will come too late for some. Amid the industry gloom, we have recently detected a number of tentative, positive market developments, and these – five in total – are set out in this month’s report. Is

Tomorrow is the first day of the busiest sales season of the year. OND, October-November-December, kicks off in just a few hours. Wouldn’t you like to make the most of it in every one of your DTC channels? Enolytics’ new case study, in partnership with Ariana Munroe and Root Wine Marketing, does exactly that – for your website. To the tune of 18 percent higher revenue compared to the year before. Have a look for yourself right here. → In the meantime, a preview: Your next sale could be walking right out the door. Walking right out the door, and taking their data – and your future revenue – with them. Cultivate relationships through the data. Data might be objective, but the relationships that it can cultivate – carefully, respectfully – are personal, subjective, and valuable in every way. Implementing change. A revenue increase of 18% happens when things change – when systems change, when practices change. The case study tells you how Root Wine Marketing, and its winery client, did exa

New gin, vodka, whiskey and variety packs bring high-quality products and a compelling wholesale price to major retailers Napa, CA, and San Jose, CA, September 29, 2026 — Just in time for OND, Napa Valley Distillery today introduced their new Distiller’s Blend collection of three-packs. These high-quality variety packs are available in three-bottle mixed packs of Napa Valley gin, vodka, whiskey, or a mixed variety pack. The line was created for all major retailers seeking gift-ready spirits at the low wholesale price of $30 to $40 per pack and are now available for major retailers via LibDib. The launch of this collection marks a renewed push for Napa Valley Distillery whose plans to unveil a Distiller’s Blend were interrupted when a fire left the distillery without a production facility. Napa Valley Distillery has since reopened and brings the Distiller’s Blend product line to market with a sharper focus on price, presentation and scale. The products available in the collection are de

A winery can send a beautiful holiday email, feature the right bottle, and get a customer all the way to checkout. Then the customer notices the gift message field is missing. Or they can’t tell whether the order will arrive in time. Or the wine they wanted was already committed to the next club shipment. These sound like small operational details. To the customer, they are the holiday shopping experience. As wineries plan for OND 2026, I’d spend less time asking, “What campaigns should we run?” and more time asking, “Can we deliver on every promise those campaigns make?” That question connects marketing to inventory, the tasting room, the wine club, and fulfillment. Here’s how to put it to work. Choose offers your whole team can stand behind Start with last year’s holiday orders. Look at what sold, what customers added to club shipments, and which gifts required the most back-and-forth from staff. Then check those opportunities against the inventory you’ll actually have available. A w

The peak winery holiday sales season, OND, is nearly upon us. OND, which stands for October, November, and December, is the three months responsible for roughly 30 percent of a winery's annual sales and the highest DTC sales of the year. Are you ready? Right now, during harvest, tasting rooms are full. That traffic drops in November and December as the weather turns and calendars fill with holiday plans. Wineries that win next quarter build a winery holiday sales strategy while harvest is still happening, not after the rush ends. This post lays out five pillars: social media, email marketing, wine club and allocations, gift-giving, and personal holiday buying to maximize your end of year sales. A free, downloadable OND Sales Prep Checklist walks through each pillar below in a one-page, build-it-yourself format, and a companion working sheet helps you map out your own posts and emails. Both live with the rest of my free resources on the Planning Tools page. Grab them before you keep rea

Our friends at InnoVint recently published their 2026 State of Winery Health Report, and here’s the data point we can’t stop thinking about: Eighty percent (!!) of respondents named “maintaining or growing sales” as a top concern. I get that. I also get this: Enolytics is BUILT to help you sell more wine. Take it from your peers who are doing exactly that. Join us tomorrow at 11 am PST for our next FREE webinar, about exploding your ecommerce sales in October, November and December. Here’s a preview of three moves our guest panelists will discuss, to sell more wine. Getting the Data Right. It’s harder than it sounds. It is not “sexy.” It’s also one of the most critical things you can do to ensure you’re working with the right sales strategy for your business. Tracy Chastain has been there. She’s the Wine Club Manager at Testarossa Winery, and she’s been rebuilding, rethinking, and restructuring data in ways that are both diligent and creative. Whittle Down Your Audience. Ever had to wh

You're invited! Please join us on Wednesday, August 19 at 11 am PST / 2 pm EST for our next "Data into Dollars" webinar, where we'll show you how to turn your e-commerce data into real dollars — just in time for your biggest sales season of the year. The Panelists! Meet the Pros! Our special guest panelists speak from their own boots-on-the-ground perspective, directly to you. Susan Zavatto, Manager, DTC Experience at Justin Vineyards, Landmark Vineyards & Lewis Cellars Tracy Chastain, Wine Club Manager at Testarossa Winery What You’ll Take Away… How club and e-commerce data work together to drive incremental sales, not cannibalize each other. “Segment smarter, sequence better.” Know who to target and when, across both club and e-commerce, so every campaign this OND adds incremental revenue instead of just reshuffling the same sales. Wednesday, August 19 - 11 am PST / 2 pm EST FREE to attend! You do not need to be an Enolytics customer. Register Here

What To Do Next: Actionable Takeaways from Our Fall Club Webinar In last week’s Enolytics webinar, three industry DTC pros dropped best tips on making the most of your Fall wine club shipment. Here’s a summary—short and sweet!—with thanks to April Enos from Joseph Phelps, Nadia Kinkade from PEJU, and Ed Thralls from Dutton-Goldfield. Audit data quality before club processing. Identify missing phone, email, address, or name data, and clean records up front rather than discovering gaps mid-processing. Thank you, April! Check default shipment acceptance rates by club tier. Do this at budget time and again right before the Fall shipment. If acceptance is slipping, revisit whether the wine offerings still match what each tier’s customers actually want. Thank you, Nadia! Adopt a structured retention workflow, not ad hoc outreach. Predict → Prepare → Reach Out → Take Action → Record Disposition → Follow Up → Learn → Predict Again, with special attention to new members in their first 90 days

It's July 1, which means you're about to start seeing "Christmas in July" everywhere. Retailers are already thinking about the holidays—even if it still feels like the middle of summer. Smart wineries should be doing the same. October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. Here's how to make the next 90 days count. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Verify your SMS audience and make sure customer consent records are up to date. Use ChatGPT to help spot typos like gmaii.com

The partnership creates a seamless path from DTC fulfillment to wholesale distribution, giving wineries more flexibility, more reach, and fewer operational headaches. SAN JOSE, Calif. and NAPA, Calif., June 8, 2026—LibDib, the leading web-based alcohol distributor, and BeyondVino, a modern fulfillment and winery technology platform, today announced a strategic partnership designed to make it easier for wineries to manage both direct-to-consumer (DTC) and wholesale sales through a connected, scalable solution. “Wine brands today need flexible solutions that support how they actually sell,” said Jake Aukes, Director of Sales at BeyondVino. “By combining BeyondVino’s fulfillment capabilities with LibDib’s distribution network, we’re removing friction from the process and giving wineries a simpler way to grow. Whether a bottle is headed to a consumer’s doorstep or a retailer’s shelf, brands deserve a solution that works seamlessly behind the scenes.” The partnership brings together LibDib’