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On Hand Doesn’t Always Mean Available to Sell: Rethinking Winery Inventory
For wineries, inventory has never been quite as simple as the number of bottles sitting in the warehouse. But as DTC programs have expanded across ecommerce, tasting rooms, wine clubs, multiple locations and fulfillment methods, knowing what you have has become increasingly different from knowing what you can actually sell. That distinction matters operationally, but it also matters for revenue. A wine can show 500 bottles on hand while some of those bottles are already committed to online orders, others are reserved for another purpose, and still others are sitting at a location that doesn’t supply the sales channel trying to sell them. If every team is working from the same “500 bottles” number, the winery doesn’t really have inventory visibility. It has a physical count. The Four Numbers Behind Better Inventory Visibility One useful way to think about modern winery inventory is through four different numbers: On Hand: The physical inventory currently held by the winery. Committed: I
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The Most Expensive Case You Lose Is the Placement That Goes With It..
Alcohol brands spend a lot of time and money getting products onto a shelf, wine list or back bar. Losing that placement can cost much more than a missed case. Consider a fairly typical independent account win: Three sales visits each valued at $100 to $150 in loaded sales cost for a total of $300 to $450 Samples: $50 to $100 each account Follow-up, order coordination and administration: $50 to $100 for each account Given the above list, a brand can easily invest $400 to $650 just to earn one placement! That’s before accounting for travel, tastings, promotions or the cost of generating the original lead. Then there is the value of the account itself: A placement buying three $150 FOB cases per month represents $5,400 in annual supplier revenue. At five cases per month, it is $9,000. Keep that account for three years and the potential revenue can reach $27,000. That makes protecting placements incredibly important. Why Good Placements Disappear A lost placement does not always mean c
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Building Resiliency into Your Winery
If you've followed any recent news about the wine industry, you know it's going through a rough stretch. Wineries are closing, vineyards are coming out, and visitor traffic is down. On top of that, the weather keeps getting harder to predict. The wine industry will come out the other side of this period, but it will look different. The wineries that make it through will be the ones that built resiliency into their business. Resiliency isn't something that just happens. It's a set of strategic decisions about how you plant, how you sell, how you staff, and how you pay for what you need. That choice is strategic, and it comes with a cost: thought, planning, and often working a different way. When the market slows, these are the decisions that  allow resilient wineries to thrive. The Two Stages to Build Resiliency Resiliency gets built in two stages. The planning stage. This is where you can make every decision with minimal additional cost. That covers everything from where you'll so
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Ciatti Global Market Report - August 2026
Extreme weather and early harvests: restrained market response Most countries have this month reported into the Global Market Report with abnormal weather conditions, as the strong, developing El Niño phenomenon exacerbates extremes around the world: Western Europe has been enduring its hottest summer on record, with three consecutive months of protracted, intense heatwaves; giant Andean snows have blocked border crossings between Chile and Argentina for a month, with flash flooding at lower elevations on the Chilean side and unseasonably mild temperatures on the Argentinian; meanwhile, the Western Cape, having suffered significant flooding in autumn, has since experienced an unseasonably dry and mild winter. While flood damage in some of Chile and South Africa’s vineyards is being assessed, and trucks in their thousands have sat stranded on Andean passes, the Northern Hemisphere has pressed on with its 2026 harvests. Both Italy and California are reporting potentially their earliest
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Employees Using AI Tools Can Strip Valuable Confidentiality
Approximately one-third of adults report interacting with AI tools several times a day. Free AI tools are available through ChatGPT, Google AI mode, Claude, and many other resources. Your employees are using AI even if you have not adopted a paid AI service, or trained employees in safe and appropriate use of AI tools. AI tools that are not specifically set to maintain confidentiality convert user prompts into information to understand, identify patterns and generate relevant outputs (“machine learning”). Thus, your questions are not secret. Moreover, the resulting information generated by the tool is also not secret. Even proprietary AI tools, systems that require paid subscriptions, may have default terms that do not keep information confidential to your account. In February 2026, in United States v. Heppner , the U.S. District Court for the Southern District of New York held that any information put into an AI tool that shares data for machine learning, and the information output fr
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The Barrel Decision You Keep Postponing

The Barrel Decision You Keep Postponing

Barrel Blasting is a specialized barrel renewal and sanitation company serving commercial wineries throughout California and the West Coast. Using a proprietary dry ice blasting process, we restore the interior working surface of wine barrels by removing heavy tartrates, embedded residue, and wine-saturated surface wood without water, chemicals, or secondary waste.

As new barrel costs continue to rise, Barrel Blasting provides wineries with a practical, cost-effective solution for maintaining quality while maximizing the value of existing barrel inventories.

The hardest barrel decisions are not technical. They are emotional.

Most wineries do not struggle with barrel decisions because they lack knowledge. They struggle because barrels feel like assets you should be able to keep using. They feel like something you already paid for. Something that should stay productive if you are careful enough.

So the decision gets delayed. The barrel stays in circulation. The program moves on. And the winery pays for that delay in ways that are easy to overlook.

The easiest decision is the one you do not have to make

A strong barrel program reduces decision-making. It creates predictability. It removes uncertainty. It keeps the cellar focused on wine, not on constant troubleshooting.
But when barrel condition is unknown, the program becomes decision-heavy. Should this lot stay longer? Should we rack? Should we blend earlier? Should we intervene? Should we wait?
Those questions are not always signs of careful winemaking. Sometimes they are signs that the barrel program is creating variables the wine never needed.

The postponed decision becomes a downstream problem

The barrel decision you avoid today becomes a wine decision you are forced to make later. And later is always more expensive. Later means the lot is already committed. Later means the timeline is tighter. Later means the cellar has fewer options.

This is why postponement is costly. It does not eliminate the decision. It simply moves it into a moment where you have less control.

Most wineries keep barrels in circulation for the wrong reason

There is a quiet logic that drives many barrel programs. If the barrel is not obviously bad, keep using it. If it is not leaking, keep using it. If it does not smell off, keep using it.

That logic feels conservative. It feels responsible. It feels like avoiding waste.

But it also ignores the reality of scale. In large programs, the cost of inconsistency is often greater than the cost of replacement. A barrel that quietly disrupts predictability can consume more labor than it is worth.

A barrel does not need to be “bad” to be wrong for the job

This is where the decision becomes clearer. The question is not always, “Is this barrel ruined?” The question is, “Is this barrel appropriate for this program?”

High barrel count programs require a tiered approach

At scale, treating every barrel the same is not simplicity. It is avoidance.

A tiered program makes the work more intentional. It creates categories that actually matter to production. Barrels that are reliable stay in the most important roles. Barrels that are inconsistent get moved down the ladder. Barrels that create risk get removed.


This is how you protect the wines that need to be predictable without pretending every barrel is equally capable.

Timing is where control is gained or lost

The best time to make a barrel decision is when the barrel is empty. That is when condition is visible. That is when the cellar still has flexibility. That is when the program can act proactively instead of reactively.

The right barrel program is not sentimental

Barrels are tools. They are not trophies. They are not permanent. They have a life cycle, and the job of the cellar is to manage that life cycle with discipline.

The best barrel programs are not the ones that stretch every barrel to the limit. They are the ones that protect consistency, protect timelines, and protect winemaking intention.
Because at scale, the most expensive barrel is not the one you retire early. It is the one you keep too long without a


Email blake@barrelblasting for a free quote today.

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Global Package Celebrates 20 Years of Exceptional Glass Packaging
Twenty years ago, Erica Harrop founded Global Package with a simple belief: exceptional brands deserve exceptional packaging, and exceptional partners. This year, we at Global Package are incredibly proud to celebrate our 20th anniversary. Since our founding in 2006 in the heart of Napa Valley, we have been dedicated to providing premium glass bottles and innovative packaging solutions to some of the world’s finest wineries and distilleries. What began as a bold vision to bridge the gap between world-class glass design and local craft producers, and one woman’s belief that wineries and distilleries deserved better design, better technical expertise, and better service, has grown into one of North America’s most respected glass packaging companies. Over the past two decades, we have remained steadfast in our core mission: to offer outstanding, creative, and sustainable packaging, backed by unsurpassed customer service and deep technical expertise. As we look back on twenty years of evo
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When One Job Becomes Three: A Fair Conversation About Pay in a Tough Market
As wineries operate with leaner teams, many employees are taking on broader roles. Recognizing that change does not require ignoring the financial pressure employers are facing. The wine industry is asking many businesses to do more with less. Sales remain under pressure, operating costs have climbed, and wineries are making difficult decisions about staffing, production, facilities, and spending. Silicon Valley Bank’s 2026 State of the U.S. Wine Industry Report found that roughly half of wineries characterized 2025 negatively, although about one-third reported a positive year—an important reminder that conditions are difficult, but not identical, across the industry. Recent winery closures, consolidations, and layoffs have made those pressures especially visible. When positions are eliminated or left unfilled, the work attached to them does not always disappear. It is often redistributed among the people who remain. A marketing employee may inherit wine club communications and event
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Why Wine Club Retention Is Won or Lost Long Before the Cancellation Email
Why Wine Club Retention Is Won or Lost Long Before the Cancellation Email There's a certain kind of email every wine club manager dreads. "I've enjoyed being part of the club, but I need to cancel my membership." It always feels sudden. But it almost never is. By the time that email arrives, the decision has usually been forming for weeks or months. There were signals along the way. A card that declined and had to be updated. A shipment that got skipped. A pickup party the member used to attend but stopped coming to. Emails that used to get opens now going straight to the archive. The signals were there. They just weren't being watched. That's the difference between wineries with strong retention and wineries who spend every year running expensive win-back campaigns for members who never should have left. Retention is a leading indicator problem, not a reporting problem Most wineries treat retention like a quarterly report. They pull the numbers, see how they compare
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Certified Grapevines: What the Label Means—and What Vineyard Managers Should Still Ask
A vineyard is a long-term investment, and some of its most consequential decisions are made before the first vine ever enters the ground. Variety, clone and rootstock selection matter—but so does the health, traceability and handling of the plant material itself. Grapevines can carry viruses without displaying obvious symptoms. Depending on the virus, variety and growing conditions, infected vines may experience delayed ripening, reduced yield and fruit quality, or more serious long-term decline. Because symptoms are not always visible, a vine that looks healthy is not necessarily free from economically damaging pathogens. That is where certified plant material becomes important. What does “California Certified” actually mean? California’s Grapevine Registration and Certification Program is a voluntary program administered by the California Department of Food and Agriculture, or CDFA. The program establishes procedures for testing source vines for significant grapevine pathogens and fo
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