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3710 Regional Parkway
Santa Rosa
CA, 95403
United States
Karen Stumbaugh

Peterson: Family Owned and Operated Since 1936.

The Peterson Strategy is centered on our company's most important asset: our customers.  From the core values that form the base of our strategy to the vission that motivates our performance, every aspect of Peterson is dedicated to providing you with excellent service.  Peterson offers a wide range of equipment and services because we understand how complex and competitive your business is.


We offer a life-long relationship focused on creating value for our customers and helping them succeed-whatever road they are on.  And as our greatest ad most coveted asset, YOU deserve the best possible product and service available.  That is precisely why Peterson and International are a perfect fit.  This partnership has brought together two proud, all-American companies that have been industry leaders for decades, providig you not only with superior products, but also the customer service you deserve.

Peterson Trucks: Now Serving Your Bay Area Trucking Needs

As the Bay Area's official International Trucks Dealer, Peterson Trucks is dedicated to providing Northern California commercial vehicle fleets with a full line of trucking products and services. With highly trained technicians, an unmatched parts inventory, and state-of-the-art repair shops at multiple locations, Peterson Trucks can help you maximize the profitability of your fleet.

We offer a full line of new International trucks, Idealease lease and rental services, and an assortment of used commercial vehicles. All makes and models commercial truck repair, maintenance, and parts are available from any Peterson Trucks location.

Our Santa Rosa Parts and Service Deparments are conveniently open from 7:30am to 11:30pm Monday - Friday.  We also offer contract mobile service, so your trucks are being serviced at your site while they are parked for the night.  Our mobile service trucks are set up to do almost everything that we do in our shops.  Our technicians are fully trained and highly skilled.  They are not merely preventative maintenance providers, they are truly problem solvers.  Remember there is no need to be located close to us - we will come to you.

Call us today at 707.576.1616

Dump Trucks
Dump Trucks
5 and 10 yard dump trucks available for sale
Water Trucks
Water Trucks
Water trucks available for rent or sale
16', 20' and 24' flatbed trucks available for lease, rent or sale

News Archive

PFC Disc Brake Training: Brought to You by Peterson
13 February, 2019

RSVP Before all the seats are gone!


Peterson will be hosting PFC Disc Brake training with John Krehmke from PFC Brakes at the following locations:

2.27.19 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

2.28.19 – Thursday at 6pm in San Leandro Peterson University

2700 Teagarden Street, San Leandro, CA 94577


Please contact Raph Dimagiba with the following: each attendee’s email as well as first and last name. Please include your company name and the location you would like to register for.

Phone: 510-340-1509  Email:


*You will receive a confirmation email once  you are registered. If you have not received  an email, you are not registered.

Hydraulic Systems Training: Brought to You by Peterson
04 January, 2019

RSVP Before all the seats are gone!

Peterson Trucks will be hosting Hydraulic Systems Training with Pat Lucas from Muncie, at the following locations:

1.23.19 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

1.24.19 – Thursday at 6pm in San Leandro

Peterson University:

2700 Teagarden Street, San Leandro, CA 94577



Please contact Raph Dimagiba with the following: each attendee’s email as well as first and last name. Please include your company name and the location you would like to register for.

Phone: 510-340-1509  Email:

*You will receive a confirmation email once  you are registered. If you have not received  an email, you are not registered

Truck Lease & Rental to Support the Needs of Any Fleet
06 November, 2018

With stores in Santa Rosa, Fortuna, San Leandro, and San Martin, Peterson Trucks is Northern California's dealer for new and used International commercial vehicles with a variety of financing and lease options.

Peterson Idealease is the lease and rental arm of Peterson Trucks and offers rental services for fleets that need to replace an out-of-service vehicle or meet temporary peaks in demand such as crush.

Our all-makes, all-models parts and service departments can support the needs of any fleet. 

For more information contact:

Larry Broderick



Equipment for Harvesters - Discounted Pricing!
22 October, 2018

Seats Are Filling Up Fast! November Idealease Safety & Compliance Seminar
24 September, 2018

November 7th, Save the Date!

Our one-day Idealease Safety & Compliance Seminar, co-sponsored by the National Private Truck Council (NPTC), can help you learn important risk control techniques to maintain insurability, control losses, and improve your bottom line. The seminar is held annually in more than 30 locations in the U.S. and Canada, but our final Bay Area seminar will be held on Wednesday, November 7 in San Leandro.

This nationally recognized program helps private fleet owners and fleet managers manage fleet safety for all major areas scrutinized during state and federal compliance interventions and reviews. Our step-by-step approach simplifies compliance with federal and state regulations, hours of service (drivers’ daily logs), drug and alcohol testing rules, vehicle maintenance and inspection, accident record keeping, and driver qualifications.

Take advantage of this unique opportunity! We’ll help keep your fleet manager thoroughly informed of the motor carrier regulations that affect your operations. At the Idealsafe/NPTC Safety Seminar, your fleet manager will also learn about new and proposed regulatory changes and how to enhance your safety program above and beyond regulation requirements. Completion of this one-day class gives you the required training certification mandated by the FMCSA

Each seminar participant receives The Idealease Guide to Transportation Safety and Compliance Manual, an invaluable tool that will assist you with your safety and compliance documentation.

Our one-day seminar is valued at $395.00 per person, and is offered as a no cost, value-added service to all Idealease current and potential customers and NPTC members.

If you have never attended our seminar, or need a refresher course, please go to: and sign up today! Once you have signed up, you will receive confirmation and additional information on the seminar. We look forward to seeing you there!

For additonal information on these seminars, contact any Peterson Idealease Staff at 510.618.5601

For details, go to:

September Customer Care Training
07 September, 2018

Customer Care Training takes place every month at our San Leandro, San Martin, and Santa Rosa locations and cover a variety of topics.

Join us for King Pin training this September with Dan Wassall from Stemco/Kaiser! Our September training is the perfect opportunity to learn about the following:

  • Kingpin replacement necessity
  • Spindle eye and axle eye failure analysis
  • Proper lubrication fill levels

Space is limited, register today!


9.25.18 – Tuesday at 6pm in San Martin

13155 Sycamore Ave, San Martin, CA 95046

Register Here

9.26.18 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

Register Here

9.27.18 – Thursday at 6pm in San Leandro

Peterson Training Room:

2700 Teagarden Street, San Leandro, CA 94577

Register Here


Introducing the New International® MV™ Series Truck: Designed for Quality & Productivity to Conquer Your Daily Grind
02 March, 2018

Introducing the new International® MV™ Series, a medium duty truck that's built with everything you need to conquer your daily grind. It's designed and engineered to set new standards for quality and productivity, with a spacious new cab interior crafted through driver input for optimal comfort, control, and safety. The MV Series offers the industry-leading intelligence of the Diamond Logic® electrical system, as well as OnCommand® Connection, the industry's first and only all-makes diagnostic system for unrivaled connectivity. With virtually limitless customization options, the MV Series provides the ideal truck for your demanding application. 

Santa Rosa Wildfires: Need Equipment?
11 October, 2017

Peterson Trucks can help the wine industry and is fully open - parts and service for trucks, tractor and power. We can fix anything. Please call 510.618.5590. 


Be Prepared for Harvest: Reserve Your Equipment Rentals Now
09 May, 2017

Get ahead of the game and reserve your equipment rentals from Peterson Trucks Now! 

Peterson understands the importance of having access to rental trucks during emergency situations, breakdowns, repairs, or when additional vehicles are needed to handle short-term peaks in demand. That’s why Peterson offers Idealease – the premier truck rental and lease company in North America.

For large fleets with multiple locations in North America, Idealease offers the Idealease North American Rental Program, which standardizes rates and facilitates the acquisition of rental equipment throughout North America.

Rental terms are designed to meet the needs of our customers.

Vehicles can be rented for one day or for months at a time. Our rental fleet helps customers to better manage increases in demand, emergency situations, and repair schedules.

Please click here for more information or contact Karen Stumbaugh at

Free Safety and Compliance Seminar
19 April, 2017


Idealease and the National Private Truck Council (NPTC) will again be hosting safety seminars. The one-day seminars this year will focus on the new Electronic Logging Device (ELD) regulation, basic safety and compliance, regulation changes and CSA. The seminars will be provided to all Idealease customers, potential customers and NPTC members at no charge. The seminar provides important information applicable for both the novice and experienced transportation professionals.

Please note that the San Leandro Idealease Annual Safety & Compliance seminar will be held on Wednesday, May 17 at Stonebrae Golf Course in the Hayward Hills. This is the same venue as last year. We are now accepting sign-ups on the Idealease website. If you would like to attend this year’s seminar, please sign up at and choose the “San Leandro” seminar from the drop down box. Once you have signed up, you will receive a confirmation with all of the pertinent information. Please remember, if you sign up and then discover you cannot attend, please let us know as we usually have a wait list.

We look forward to seeing you there! 


Read our recent newsletter to find information on how to properly mark a commercial vehicle, National Work Zone Awareness Week, the Smith System of driving and drug testing and the new BIT program.  

Speaking of safety, please note that the 2017 Annual Roadcheck Inspection spree is set for June 6 - 8, and this year will focus on load securement. There will be more information on this in our next newsletter.


Sustainable Winegrowing Field Day
18 April, 2017

We look forward to seeing you at the Sustainable Winegrowing Field Day.  Please stop by our booth and allow us to introduce ourselves and the variety of products and services we have to offer.

Cummins Engines Now Available in International Trucks
31 January, 2017

Now you have a choice.  Cut and paste the link below for more information.




Title Name Email Phone
Sales Manager Karen Stumbaugh 707-889-6020
Truck Sales Greg Plattner 510-409-3705