COMPANY PROFILE

3-TIER WINE SYMPOSIUM

3-Tier Wine Symposium logo


CONTACT INFO

Address

155 Foss Creek Circle
Healdsburg
CA, 95448
United States
Phone
707-433-2557
Fax
Primary
Samantha Stephey

3-Tier Wine Symposium

Driving Results through Distribution 

SAVE THE DATE - MAY 22nd, 2019 - Santa Rosa, CA

REGISTRATION NOW OPEN!

SEATING IS LIMITED 

 

Why 3-Tier?

It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system. Between the consolidation of existing distributors and the number of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, negotiation and management is complicated and requires a new way of working within the wholesale channel to yield desired results.

Do you want to make your distribution partnerships more effective?

Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from all facets of the three-tier system, is designed for attendees to glean new insights into opportunities to win in the wholesale environment. Panelists and presenters will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.


News Archive


Meet the Industry Experts in the Three-Tier System
08 February, 2019

Educators share how to make your distribution partnerships more effective.

Wednesday, May 22, 2019 · Vintners Inn, Santa Rosa CA

Registration is OPEN - Seating is Very Limited!

“The wholesale channel and 3-tier system, in general, is a major pain point for just about every small to mid-size winery that’s looking to grow their brand”

Wine Industry Network brings you a one-day conference focused on helping industry executives and owners navigate the complicated world of distributor relationships. The symposium will feature experts from all facets of the three-tier system and will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.

2019 Featured Speakers:

GEORGE CHRISTIE, President & CEO / Wine Industry Network
MICHAEL DE LOACH, Owner & President / MD Wine Industry Consulting
CHERYL DURZY, Founder & CEO / LibDib
ERIC GUERRA, Chief Sales & Marketing Officer / Vineyard 29
JAKE HEGEMAN, VP of Legal & Regulatory Affairs / WSWA
KEITH LAVINE, Director of Sales & Marketing / Disruption Wine Company
CHRIS LYNCH, Senior Consultant / Palmateer Consulting
DAVE MOORE, Executive VP Sales & Marketing / Van Ruiten Family Winery
GORDON PALMATEER, Founder / Palmateer Wine Group, Palmateer Consulting
CHARLIE PLUMMER, Director of Sales / Paul Hobbs Wines
JIM SWEENEY, Director of Sales & Marketing / Humboldt Distillery
LAURA WEBB, Partner / Okos Partners

The conference will feature tabletop exhibitors and will include breakfast, an outdoor lunch buffet, both prepared by the Vintners Inn / John Ash & Co. Chef. Attendees will also have the opportunity to take part in a special end-of-day networking social featuring local wines.

Registration for the event is now open and seating is limited.
**Only 10 “early-bird” discounted tickets left.**

 

Are you interested in becoming an official 3-Tier Wine Symposium Sponsor or Program Guide Workbook Advertiser? Click Here for availability and details.


3-Tier Wine Symposium Tickets Are Now Available
24 January, 2019

Join us at Vintners Inn on May 22nd - Register Early for Special Discount Pricing.

Registration is OPEN - Seating is Very Limited!

3-Tier Wine Symposium Tickets are Now Available!

Want to make your distribution partnerships more effective?

It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system.

Wine Industry Network brings you a one-day conference focused on helping industry executives and owners navigate the complicated world of distributor relationships. The symposium will feature experts from all facets of the three-tier system and will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.

3 Tier Wine Symposium Topics:

  • The Evolution of the Wholesale Channel; Innovation Driven by Demand
  • Understanding the Distributor Mindset; Finding the Right Partners
  • WIN-WIN Distributor Negotiations; Profitability & Pricing Strategies
  • New Product Launch: Expanding Your Market
  • Innovative Incentive Programs
  • Changing the Nature of Market Visits
  • Planning for the Future; Success is Not an Accident

Registration for the event is now open and seating is limited. **The first 50 people to register will receive a special “early-bird” discount.**

 

Are you interested in becoming an official 3-Tier Wine Symposium Sponsor or Program Guide Workbook Advertiser? Click Here for availability and details.