Driving Results through Distribution 

September 3rd, 2020 - Santa Rosa, CA

REGISTRATION NOW OPEN!

SEATING IS LIMITED 

It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system. Between the consolidation of existing distributors and the number of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, and management succeeding requires a new and resourceful way of working within the wholesale channel to yield desired results.

The 3-Tier Wine Symposium was established specifically for small to medium sized wineries eager for new insights into opportunities to win in the wholesale environment.

The objective of the 2020 conference is to build on the foundation established at last year's inaugural event and continue to leverage the expertise of channel experts in order to help wine industry executives and owners navigate the challenging, but necessary, world of selling through the wholesale channel.