Bottlecapps, the fastest-growing, white-label, e-commerce solutions developer in beer, wine, and spirits has announced a partnership with the wine discovery platform, Pix
DALLAS, July 27, 2022 (Newswire.com) - When Pix (PixWine.com) users search for wines, they will now have access to Bottlecapps' extensive list (1,000+ locations across North America) of local retail stores that carry those products, and then have the ability to purchase and schedule for in-store pick up, same-day delivery, or shipping.
"Although more consumers than ever are looking for wine online, it's incredibly hard for them to find what they want," said Paul Mabray, CEO and Founder of Pix. "Pix is changing that and this partnership gets us one step closer. Bottlecapps is a leader in their space, offering retailers an incredible set of e-commerce tools and a customer-first mentality that aligns with Pix's values of building a better place for finding and buying wine. Together Pix and Bottlecapps will better connect consumers with the right bottle and guide them to purchase that bottle directly from the retailer."
When consumers find a wine on Pix, they're shown all their buying options, including the product's local availability across the U.S., state shippability, and the best value. Pix catalogs one of the largest wine selections on the web and unlike other platforms, Pix's bottle searches are complete and transparent — and offered entirely free. The integration with Bottlecapps' stores ensures a 3-tier compliant order fulfillment process, and allows users access to their favorite wines same day. Bottlecapps boasts a retailer roster of both large chains (like Spec's and Lee's Discount) and small independents and specialty wine shop retailers across 35 United States as well as Western Canada.
"We are excited to start this partnership with Pix and offer our retailers access to a platform chalked full of active and educated wine shoppers that are motivated to buy. This enables us to take advantage of a new and innovative platform and offer stores incremental sales and added revenue at no additional cost to them," said Corey Gerstner - Bottlecapps' Chief Operations Officer. "Bridging the 3-tier through connected technology is Bottlecapps' mission, and this collaboration with Pix falls right in line with the value proposition we hope to continually bring to the alcohol industry."
About Bottlecapps:
Founded in 2011, Bottlecapps.com is a white-label technology solutions developer focusing primarily on e-commerce enabled mobile apps and websites for off-premise alcohol retailers, but also maintains a complete portfolio of products and services including Digital Signage, Data Analytics, Programmatic Advertising, and Marketing Services. Customized to match a store or supplier's branding, Bottlecapps' digital tools help clients Connect to Customers, Create Loyalty, and Drive Sales.
Napa, California—It’s been the biggest wine trend of the past decade: celebrity wines.
At a time when the wine world is talking about nothing but natural, hand-crafted, artisanal wines, celebrities with no winemaking background have grabbed a significant share of the American retail wine market.
The result is that many wine retail shelves are dominated by high-priced wines made from anonymous juice by an unnamed winemaker, whose only claim to legitimacy is the celebrity name attached.
“There’s even a wine app dedicated to hooking you up with celebrity wines,” said investigative drinks writer Aaron Goldfarb. “After I discovered more than 300 entries — Lisa Vanderpump has a wine?! — I realized that launching a celebrity wine must be easier than it looks.”
To prove the point, Goldfarb decided to create his own celebrity label — despite the fact he’s not a celebrity.
It turned out to be not just a simple process, but also a fast one. Launching his own brand took two months, at a total cost of $300. His celebrity Blue Check wine, which now retails for $50 a bottle, went on sale at Seelbach’s in Washing D.C. on 28 April 2022 — and was completely sold out within 48 hours.
“What I learned is that anyone can do this,” said Goldfarb. “Whether you’re famous or not.”
Here’s how
Goldfarb was reporting for The Drop, the independent editorial arm of the Pix wine search platform. Pix’s mission is to democratize wine and what Goldfarb’s reporting proved is that everyone can be a celebrity in the confines of their own wine rack.
“You don’t have to own a vineyard, employ a winemaker, or even have good taste,” said Goldfarb. “You just need a few hundred bucks and an internet connection.”
To be clear, he went on, there are celebrities with integrity who make great wine with passion and dedication.
“They get their hands dirty,” he said. “But more and more minor celebrities are launching wines based on nothing more than anonymous bulk wine that they bottle under a fancy label.”
So why buy someone else’s vanity project, when you can create one of your own?
“The only downside is the stress of updating your Instagram page,” said Goldfarb.
Full details of how Goldfarb created his own celebrity wine can be found here. He’s also available for interviews.
“I am willing to help anyone on their wine journey,” he said. “Also, it might help me sell more wine.”
About Pix
Pix is the world’s first wine discovery platform that makes buying the right wine for the right occasion a delight — and champions the wine industry by making it more equitable for vintners and retailers of all sizes to sell. With a clever wine search engine alongside inviting articles written by diverse voices in the wine world, Pix provides curious wine drinkers with a joyful and pretense-free way to explore wine, no matter their expertise or their budget. The company was founded in Napa, CA by an industry-vetted team spanning wine and tech, led by digital wine innovator Paul Mabray.
Pix’s online wine discovery magazine, The Drop, recently launched a weekly flash sales preview series. We welcome any wine seller that offers time-limited flash sales to pitch to the series.
We’ve made the process quick and easy, and the benefits are immediate: Your offers, when selected, are broadcast to tens of thousands of wine lovers browsing The Drop with buying intent. Using your purchase links, we funnel those sales directly to you, at no cost.
In fact, it’s become one of the most popular series on The Drop, with an audience that grows each week.
Click here for more information on how to pitch the series. Or reach out to Pix’s trade team: trade@pix.wine
About Pix
Pix is the world’s first wine discovery platform that makes buying the right wine for the right occasion a delight — and champions the wine industry by making it more equitable for vintners and retailers of all sizes to sell. With a clever wine search engine alongside inviting articles written by diverse voices in the wine world, Pix provides curious wine drinkers with a joyful and pretense-free way to explore wine, no matter their expertise or budget. The company was founded in Napa, CA, by an industry-vetted team spanning wine and tech, led by digital wine innovator Paul Mabray.
Pix launched in November and is growing fast, delivering an entirely new way for wine lovers to discover wines and for wine producers to drive direct-to-consumer sales. It just passed a major milestone by opening to everyone to explore — no log-in required.
The platform's wine discovery engine is built on a wine catalog of almost half a million wines gathered from retailers, wineries, and DTC platforms like VinoShipper, VinSuite, Commerce7, and VineSpring. Any winery already on one of these platforms can just ask to add its wines to the Pix database at no cost. If they're not on a platform, they can send Pix a data export.
“It’s essentially a wine shop,” says Joe Fattorini, Managing Director for Trade at Pix. “There’s a real richness in the wine selection. Sometimes we’ll add a winery that produces only two wines. The user doesn’t differentiate on whether producers are big or small. They want variety. Over my 35 years working in the wine trade, I realized that allowing producers of any scale to reach people at a mass level serves the customers’ needs.”
Pix includes three easy ways for wine lovers and neophytes to find new wines through inspiring articles, user-friendly search.
User-friendly search
“You can search for anything in our database,” says Fattorini, “then click for more information, including how to buy from the producer or a local shop.”
An artificial intelligence engine drives the search function using meta tags assigned by the Pix team and Napa Valley Wine Academy students. Flavors and aromas are typical wine descriptors, but Pix realized that wine choice would also depend on the season, the occasion, and the preferences of others joining them. So they tested different meta tags to see which made people click through and read an article.
“What we’re interested in is how we can help people discover wines,” Fattorini notes. “From a user perspective, we found that they seemed to have a visceral connection to textural words like smooth, rich, elegant, expressive and full-bodied.”
Pix’s solution is to use three meta tag levels to describe each wine: first a texture word, then a flavor word, and finally a story word that relates to the wine, such as vegan, organic or made by women or Black winemakers, or the user’s story, like wanting wine to serve at a summer BBQ or to take to the in-laws for a holiday dinner.
Expert wine collection curation
Pix also builds collections of 12 wines, such as 12 of the tens of thousands of cabernet sauvignons in the database. The collection names often depict its organizing principle, like the Future Classics collection, composed of full-bodied wines from appellations that aren’t widely known. Collections can be wines with high scores at low prices or wines from the TV show Discovery of Witches that the producer seeded into the show. Another collection is wines with animals on the label.
“We’ve made the big challenging world of wine small,” says Fattorini. “They can see the entire collection on the screen at one time. And in that small collection may be something that they’ve never seen before, something that makes them click through to buy it.”
When they do, they’ll find a thumbnail picture and three or four words that tell them what it’s like, how it tastes and where they can purchase it.
Inspiring articles on The Drop
Another key to the discovery engine is the articles on Pix’s front page from The Drop, an independent publication that pulls people in from around the web. Pix juxtaposes these stories with collections, drawing readers to explore the wines discussed and beyond.
“I’d love people to come and see what we’ve built,” Fattorini says. “We’re still building, and every day it's better because we add something new, often based on what users and producers tell us they’d like to change or add.”
Little by little, Pix is making the vast wine world more sippable — learning what consumers like based on behavior and sparking discovery through inspiring articles, user-friendly search. And if you’re a producer, be sure to join the adventure.
Interested wine producers can go to www.pix.wine/trade
NAPA — Robert Parker Wine Advocate, the world's most trusted wine authority for over 30 years, has announced a partnership with the wine discovery platform, Pix.
When Pix users and subscribers search for wines, they will now have access to Robert Parker Wine Advocate’s extensive set of ratings and reviews.
“The Robert Parker Wine Advocate international team of reviewers selects and reviews the world’s best wines,” said Paul Mabray, founder, and CEO of Pix. “Then we come into play. Pix helps wine lovers locate those bottles quickly and easily, whether they want to pick it up down the street or get it shipped across the country.”
In the future, when subscribers of Robertparker.com click on recommended wines, they will be taken to bottle listings on Pix, which show the product’s availability nationwide, as well as the expert ratings from the Robert Parker Wine Advocate’s world class critics. Pix catalogs one of the largest wine selections on the web. Unlike other platforms, Pix’s bottle searches are complete and transparent – and offered entirely for free.
“We are pleased to start a collaboration with a new online platform such as Pix and offer our customers the ability to easily find the wines that they have been reading about on our platform. As more and more of the wine world is digitalizing, the partnership with Pix enables us to take advantage of new technologies and offer our customers added conveniences and usability, said Nicolas Achard, Chief Executive Officer, Robert Parker Wine Advocate.
Why Pix?
Pix is the world’s first wine discovery platform that makes buying the right wine for the right occasion quick and easy. With a clever wine search engine and curated discovery sets, Pix offers users a seamless way to find wine.
The results include accurate pricing and — coming soon — bottle availability specific to a user’s location. Pix is free to use, for both wine lovers and sellers. The site is paid for by collection and keyword advertising, which will be clearly labeled as such.
“Although more consumers than ever are looking for wines online, they’re not finding the answers they need,” said Paul Mabray. “At the moment, they need to search multiple sites for information about the wine and where to buy it. With Pix as a one-stop find and decide spot, we’ve created the wine site that we personally want to use.”
To educate and engage wine drinkers, Pix also has an editorial arm, The Drop, which showcases the writing of some of the world’s most notable wine writers and experts.
About Robert Parker Wine Advocate
Founded in 1978, Robert Parker Wine Advocate quickly became the most trusted wine publication in the world, thanks to founder Robert Parker’s insistence on reviews that were free of conflicts of interest.
Today, its online database contains more than 450,000 wine reviews and ratings, making it the richest such site in the world. Today, its respected team of internationally acclaimed wine critics reviews wines from more than 25 countries and 500 regions. Its scores and reviews remain the most trusted and quoted worldwide.
By teaming with Pix, Robert Parker Wine Advocate can now offer its members a direct link to the wines they’re reading about, allowing them to buy the wines they want at the best price.
“Being able to offer Robert Parker scores and reviews to our users means we can offer a level of unmatched insight,” said Paul Mabray. “For our part, we look forward to serving Robertparker.com’s subscribers with top-notch search and locate services.”
Pix was founded in Napa, CA by an industry-vetted team spanning wine and tech, led by digital wine innovator Paul Mabray.
If selling more wine through your website is one of your goals for 2022, then this week just got a whole lot more interesting. Because as of today, January 12th Pix - the world’s first wine discovery platform — opened to wine lovers everywhere.
Wine lovers want more than cheap prices and knowing what is “most popular”. They want to discover new independent, DTC wineries, try new wines, and feel confident in their purchases.
Pix helps consumers find your wines for free. If you visit Pix today you’ll see how it helps wine lovers and wineries like you by:
Putting DTC listings first, highlighting them, and adding a producer badge search results.
Curating your wines in “Collections”, selected by experts, to help wine lovers discover wines for occasions, from new regions, that those experts love,
Partnering with scores of reviewers, local winery associations, and even global publications to send traffic to you to buy your wines.
You are probably thinking there must be a catch right? There’s not. It’s free and easy to list your wines on Pix. There are no fees and no subscriptions. When someone finds your wine, they click through (to your site) and buy from you. You keep all the margin and customer details.
Pix has custom-built integrations with DTC specialists like VinoShipper and Vinebase. But anyone can list easily on Pix with a Google-format Merchant Feed. The Pix team would love to show you how no matter what e-commerce platform you use.
Are you ready to sell more wine online in 2022? Contact the Pix team today. Don’t miss out on finding new customers and more online sales in 2022.
Event Type: Seminar
Location: Webinar
Date: 11/18/2021
One-on-one interview with an Industry Innovator on the Future of eCommerce and Consumer Discovery
Pix is the world’s first wine discovery platform. But what does that mean exactly, and how will it help you sell more wine?
Wine Industry Network’s George Christie dives in with wine digital technology innovator and Pix’s CEO, Paul Mabray, to discuss the current wine landscape, challenges, and how Pix will forever change the way consumers find wine and how wineries find new consumers.