6980 Santa Teresa Blvd., Suite 201, San Jose, CA, United States of America, 95119

http://www.libdib.com

408-493-3180

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LibDib and The Beverage Blueprint Partner to Support California Makers with Merchandising and Chain Services

SAN JOSE, CA – June 18, 2025LibDib, the leading web-based wholesale alcohol distributor, today announced a new partnership with The Beverage Blueprint to support wine, spirits, no- and low-alcohol brands seeking distribution in California. This partnership offers full-service merchandising and chain retail support for Makers with existing business, as well as a tailored “à la carte” solution for brands transitioning from traditional distributors.

With this partnership, LibDib expands its footprint beyond logistics and compliance, now offering merchandising services, chain retail support, and onboarding solutions that are specifically designed for brands navigating change—especially those impacted by recent shifts in the California distribution landscape.

“This partnership gives our clients an on-the-ground solution to activate and expand in California,” said Will Clark, Founder of The Beverage Blueprint. “We work closely with suppliers to build and execute strategies that move product and grow brands, and LibDib’s technology-driven distribution model aligns perfectly with that mission.”

LibDib’s expanded offering includes access to a merchandising team that supports all categories, including wine, spirits, and emerging no/low alcohol products. Brands can now opt into these services as needed, creating a flexible and scalable path to market.

“This is the right solution at the right time,” said Cheryl Durzy, Founder and CEO of LibDib. “California Makers—especially those impacted by recent changes—need options. LibDib, in partnership with The Beverage Blueprint, is ready to support new and existing brands with a full-service approach that’s cost-effective, customizable, and built to scale.”

The new merchandising and chain support service is available now for LibDib Makers in California, with multiple pricing tiers based on need and market presence. This includes support for placement, execution, and in-store performance, with a focus on enabling brand growth in retail chains and key independent accounts.

For more on how LibDib’s à la carte distribution model works, read the blog post: Distribution à la Carte: A Smarter Way Forward for Wine and Spirits Suppliers

The Beverage Blueprint helps Wine, Beer, Spirits, and Specialty Beverage suppliers navigate the three-tier system and build impactful, successful brands. Together with LibDib, this partnership provides a modern, flexible distribution solution designed for today’s evolving alcohol industry.

About LibDib
LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. With an easy-to-use marketplace, LibDib simplifies the buying and selling experience for both suppliers and trade buyers across the country. Learn more at LibDib.com or follow LibDib on Instagram and LinkedIn.

About The Beverage Blueprint
The Beverage Blueprint provides strategic consulting and sales execution services for wine, beer, spirits, and specialty beverage suppliers. Focused on navigating the complex three-tier system, The Beverage Blueprint enables brands to activate markets, build visibility, and drive retail performance.

Distribution The Beverage Blueprint

About

LibDib is the first fully licensed, three-tier distributor with a web platform. This platform allows Restaurants, Bars & Retailers (RB&Rs) to legally and efficiently purchase boutique wines and craft spirits made by Makers of all sizes. LibDib manages the delivery and handles all payment processing, for a streamlined distribution process. 

Via LibDib, any Maker of specialty wine and craft spirits, can easily create an account and input their products of choice. After uploading a license and basic information, Makers define each SKU, calculats the listed wholesale price, and define where to distribute product—down to the account level.

Using LibDib, Buyers upload a license and purchase products online, streamlining the order process for both parties. Buyers can access sales materials within the platform, communicate directly with Makers, request samples, or set up automatic reorders or reminders. Buyers then receive the product via a LibDib distribution partner, 3PL or a common carrier (depending on the market and compliance regulations).

LibDib is available in more than 10 U.S. markets.

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Contact

Contact List

Title Name Email Phone Extension
Director, Maker Experience Tanya Riesbeck makers@libdib.com 408-769-2129 1008
COO/CTO Richard Brashears richard.brashears@libdib.com
CEO Cheryl Durzy cheryl.durzy@libdib.com 408-769-2129
Director, Reseller Experience Helene Venegas resellers@libdib.com 408-769-2129 1002
Sr. Director of Marketing Holly Nuss holly.nuss@libdib.com 408-769-2129 1013

Location List

Locations Address State Country Zip Code
Liberation Distribution, Inc. 6980 Santa Teresa Blvd., Suite 201, San Jose CA United States of America 95119

List of Locations