Less Than Two Weeks Until the 2026 Wine Club Symposium: Here's What's Happening on Day 1

The countdown is on. In less than two weeks, winery professionals from across the industry will come together for the 2026 Wine Club Symposium, two mornings dedicated entirely to growing, retaining, and strengthening wine clubs.

Whether you're a winery owner, DTC manager, wine club manager, or tasting room leader, Day 1 is designed to help you understand where the industry is headed and what you can do today to improve your club's performance.

Session 1: State of the Industry: What the Data Says About the Future of Wine Clubs

The symposium opens with an industry outlook from Rob McMillan, EVP & Wine Division Founder at First Citizens Bank, joined by Jimmy Wu, President of vinSUITE.

Together, they'll examine current market trends, changing consumer behavior, and the data shaping winery DTC strategies. Expect practical insights into what's driving successful wine clubs today and where wineries should focus as they plan for 2027.

Session 2: Delivering Loyalty: Insights & Data to Power Your Next Club Release

Your club shipment doesn't end when the order is processed.

In this session, Karin Strykowski of Wineshipping explores how fulfillment, communication, and the delivery experience influence member satisfaction and long-term retention. Learn how wineries can create a smoother club experience from checkout to doorstep while reducing common friction points.

Session 3: Your Next Club Member Is Already on Your List

Finding new club members doesn't always require finding new customers.

Erica Walter of Email Mavens shares strategies for identifying your highest-potential members from the audience you already have. You'll learn practical email marketing techniques that encourage more conversions while making better use of your existing database.

Join Us September 15-16

The Wine Club Symposium brings together industry experts and winery professionals to share real-world strategies you can apply immediately. If growing your wine club is a priority this year, these sessions provide valuable insights you won't want to miss.

Registration is free, and if you can't attend live, you'll still receive access to the session recordings. Register here: https://hub.vinsuite.com/wine-club-symposium-2026.

We look forward to seeing you online September 15-16.