Many of today's most effective customer acquisition, retention, and loyalty strategies weren't developed in the wine industry. They emerged from technology companies, subscription businesses, hospitality brands, and consumer platforms that have mastered customer engagement. In this session, we'll explore seven proven approaches wineries can adapt to strengthen customer relationships, increase loyalty, improve retention, and create more meaningful guest experiences. The goal isn't to copy other industries. It's to identify principles that can be translated into the unique world of wine.

Register here.