A question we commonly get asked is, "Why Shopify?". There is a lot of misinformation in the alcohol industry about Shopify and other similar e-commerce platforms. We often hear, "You need a wine-specific platform" or "Shopify is designed for e-commerce and not clubs and memberships." After designing, developing, and implementing hundreds of Shopify storefronts for wineries, we can say—for certain—that is not the case. 

Read our first article in the series, "Why Shopify?"