Just Days Away: Here's What's Happening on Day 2 of the Wine Club Symposium
The 2026 Wine Club Symposium is almost here. In just a few days, wineries from across the industry will come together for two mornings of practical conversations focused on one goal: building stronger, more profitable wine clubs.
If you haven't looked at the Day 2 agenda yet, here's what's in store on Wednesday, September 16.
The Generational Shift in Your Wine Club
Today's wine club members don't all think, shop, or engage the same way. Megan Currie of the Wine Club Professional Network will explore how member expectations are changing across generations, what wineries can learn from customer feedback, and how to build a club that continues to grow as consumer preferences evolve.
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Getting Found: How Wine Clubs Win Share of Mind When Search and the Market Are Changing
Search is changing quickly. AI-generated answers, evolving search behavior, and increased competition mean wineries need to rethink how customers discover them online.
Join Pamela Snyder of DigiVino and Van Potts of Preston-Layne & Partners for a discussion on improving visibility, adapting to the new search landscape, and making sure your winery stays top of mind.
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Managing Up for Wine Club Managers: How to Be Heard by the People Above You
Having great ideas is only part of the job. Getting leadership to support those ideas is what turns them into action.
In the final session, Liz Mercer of WISE shares practical advice on communicating with leadership, earning buy-in, presenting recommendations effectively, and becoming a stronger advocate for your wine club and your team.
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If you're responsible for your winery's wine club, marketing, DTC, or tasting room operations, Day 2 offers practical ideas you can take back and apply immediately.
The Wine Club Symposium takes place September 15–16 and is free to attend. If you can't join us live, register anyway and you'll receive access to all session recordings.