The Challenge: Raising the Bar and Celebrating Women in Wine
Distinguished Vineyards has always championed gender equity in the wine industry, proudly showcasing their women-led wineries. This year, they wanted Women’s History Month to celebrate the incredible women behind these wineries and expand their community. We were thrilled to take on this meaningful challenge.
The 5-Pronged Approach to Highlighting Women in Wine
To give Distinguished Vineyards the recognition they deserved, we developed a comprehensive 1-month social media campaign focused on the wineries, the talented women winemakers, and exciting promotions. We produced engaging video reels and compelling visuals to connect authentically with the audience. A central landing page was created as the hub for all activities and sweepstakes. Our giveaway, featuring over 20 prizes including a wine country getaway, boosted engagement. Finally, targeted ads helped us reach the ideal audience.
A Win for Women in Wine and Distinguished Vineyards
We are proud to share the outstanding results of our campaign. With over 10k giveaway entries, 3k new email subscribers, 14.5k new social media followers, 40k landing page views, and 704k impressions, the campaign far exceeded our expectations. The community around Distinguished Vineyards has grown, and awareness of the progress in the wine industry has been amplified.
We are honored to support gender equity in the wine industry. Join us in toasting to the amazing women in wine and raising our glasses to raising the bar!
About Affinity Creative Group:
Affinity Creative Group is an award-winning, multi-disciplinary agency dedicated to delivering exceptional work for great clients. With a focus on brand development, packaging, content creation, websites, and retail activation, we have spent the last decade overdelivering on objectives and producing exquisite results.
As we enter our next decade, we are proud to announce our strategic alliance with kabookaboo—a digital-first agency founded in 2001 by Ari Rollnick. Together, we form oneteam™, a modern partnership of two world-class agencies working together to capture attention and drive amazing results.
For more information about Affinity Creative Group, visit AffinityCreative.com or call 707.562.2787.