Join Sonoma State University for their final webinar in their three-part series, Managing Growth Strategies in a Crowded Market: Finding the right fit for your wine or spirits portfolio February 14 at 12pm ET.
This panel is a must for anyone looking to grow in today’s US market environment. Themes will focus on persevering to succeed at market penetration, especially what it takes to thrive when you are a small fish in a big sea. The discussion will include ideas on standing out in a crowd and the pros & cons of being a wine in a spirits dominated portfolio and vice versa. Finally, panelists will address the ever-daunting questions around market selection, the importance of marketing programs, and how to methodically and effectively grow a brand one state, one market at a time.
Free webinar: February 14 at 12pm ET.
Speakers:
Nunzio Castaldo, President, Panebianco Wines Importing
Cheryl Durzy, Founder, CEO, LibDib
Ruggero Raymo, CEO & Co-Founder, Portofino Dry Gin
Moderator:
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University
Principal, Italian Wine Central
Host:
Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University