"Vinebase is like the custom crush of e-commerce."
Vinebase wants to make direct-to-consumer wine sales the norm while supporting independent producers, not “middlemen.”
The Vinebase marketplace makes it easy for shoppers to buy directly from producers. There is no signup fee, no annual/monthly fee for wineries, only a flat $2.95 transaction fee, no matter how big the order.
“Since we started the company, we’ve spent a lot of time speaking with and, more importantly, listening to our wineries. Our goal is always to better understand the unique challenges they face in selling directly to consumers,” said Vinebase founder and CEO, Rachel Woods. “Bringing new customers to wineries through a marketplace was only part of the solution to part of the problem. What wineries really need is a trusted digital partner to help them respond to the evolving needs of customers and demands of this highly-regulated industry in a way that is easy, efficient, and profitable. Our hosted winery pages are another huge step for Vinebase in cementing our position as that partner.”
Vinebase values their winery partners. They provide a sustainable way to reach and sell wine directly to consumers without taking ANY commission.
Vinebase started small with 10 wineries and has grown to over 70 many of which now use Vinebase as their only DTC platform.
How it works:
Sign up here!
The Vinbase team will onboard wineries (for free), setting up their marketplace storefront. A place to list all the wines, and share information about their story, process, and products.
The new winery-branded website goes live and is hosted by Vinebase but is designed to replace a winery’s existing sales portal (if they have one.)
This new website highlights the winery’s story and wines in a unique way while streamlining the shopping process with Vinebase’s proven marketplace checkout and high-touch order notifications experience.
It’s the best of both worlds: a uniquely branded website with a best-in-class digital experience supported by Vinebase.
Born out of the pandemic and the devastation to independent producers whose sales primarily come from the tasting room, Woods saw a massive gap in the market with the tremendous increase in online wine sales. Wine.com sales increased 217% in the first year of the pandemic, Woods questioned why wineries weren't getting a bigger piece of the pie.
Taking her previous experience at Facebook, Woods assembled a team of experts to build a better way to sell wine from the ground up.
For wineries to sign up and get more info here.
To shop, click here.

