Doing digital marketing for an agricultural industry means we get to base a lot of our work on the same things farmers do — Mother Nature's seasons. And if you think of the seasons as longtime friends slowly arriving at a yearly dinner party, Spring is a fascinating guest.

You may think of her as a modest season that prefers a sort of reverse-Irish Goodbye — sneaking in the door without a hello, quietly placing a beautifully arranged and homegrown bouquet of sweetpeas, daffodils, and tulips on the table, and slipping freshly picked fruits and vegetables in the kitchen. Or, maybe you think of Spring as the sober and unbearably long small talk of Summer, making herself at home before unveiling that white-hot personality.

No matter what you think of Spring, it's awesome to see her again. Here are 3 ways to give your winery's digital marketing a spring awakening.