Canned wines are experiencing a worldwide revolution. This is a booming market in the USA, and is riding high in Sweden; meanwhile Spain is discovering the countless opportunities offered by the canned wine boom.

Robert Williams, the leading world expert on canned wine, will be in charge of moderating the talk, in which some of the secrets behind a successful brand will be revealed:

• What requirements are demanded from a wine supplier?  
• What virtues should a producer possess in order to become the best ally for a brand? 
• What role does design play regarding the conception of a canned-wine private label?  
• In which countries are these brands currently distributing and how are they planning their exports?

That, and much more, will be discussed within the framework of the WBWE Amsterdam.

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