Selling anything online comes down to how that product is perceived by a customer when they see it on your site. By limiting distractions and inspiring product discovery you will have a higher chance of converting a sale.
Selling anything online comes down to how that product is perceived by a customer when they see it on your site. Whether they are aware of it or not, at a minimum, your customer is trying to figure out:
- What is this product?
- Can I buy it?
- How much is it?
By limiting distractions and inspiring product discovery you will have a higher chance of converting a sale.
2 action items you can implement today to increase conversions
1. Include images of popular products on your homepage.
Your homepage is typically the first thing your customers sees when they search for or are referred to your brand. You only get one shot at a first impression.
Besides being easy to navigate, it is important that a customer can find exactly what they are looking for on your website in the least amount of clicks possible. By having your best-selling products visible on your homepage you decrease the amount of clicks to a sale, therefore increasing your conversion rate.
Bonus if you have a call to action (CTA) prompting them to add these items directly to their cart.
2. Offer detailed product descriptions.
Buying online removes the experience of being able to speak with a sales clerk so its important to make up for that with a detailed product description.
Wine tasting notes, food pairings, interesting facts about the wine and how it was made, the story behind that particular bottle, etc. will help to create that personal experience in an online environment. It will also minimize the number of questions your customers are left with and handle many of the objections they might have to buying your wine.
Less questions = more sales.
How we can help you
Our winery websites have these merchandising best practices built in, making it easy for you to have a high performing website without having to do all the research yourself. We found a way to take the raw data of a listing (price, name, image, stats, etc) and turn it into a low friction, delight driving experience for your customers.
https://wineries.vinebase.com/post/2-actions-to-improve-your-digital-merchandising