How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the wineries they have visited that day (or over the weekend) and what they thought about the wines, and how they were treated.
Most people, when out wine tasting, are likely to get into conversations with people they meet in the wineries that they are visiting. Usually, a conversation will turn to the wineries they visited, the way they were treated, and how they enjoyed the wines.
Sometimes, however, the conversations are not as positive. Possibly the guests were not treated well at one winery or another that they visited, or the wines may not have been the varietals they liked.
Listen to what your guests have to say about the wineries they have visited, how they liked them, and how they liked the wines. Not enjoying the wines may just be a matter of taste, or lack of wine knowledge. However, if they say that the staff was not very nice, did not treat them well, or did not know much about the wines they were pouring, that is a different story. This is something that should be corrected because there is the possibility that their experience in one winery may turn them off the whole appellation they are visiting.
While yours is not the winery that ignored them or treated them badly it may still affect your business if these customers decide not to visit the wine district again.
What happens in one winery may influence the guests' experience of the whole area and they may not come back. There are lots of other wine areas to visit, so treating your guests well and making sure they know that they are important to your winery and others in the area, will bring them back.
A tip of the glass from me to you!
E
Elizabeth Slater: In Short Direct Marketing
707 953 1289