In the heart of California's wine country, Force & Grace emerges as a testament to the harmonious blend of strength and elegance. Founded by Joseph Carr, a vintner with a background in both athleticism and dance, Force & Grace celebrates the artistry of winemaking in a truly unique way.
THE VISION - CREATING A MASTERPIECE
Tasked with capturing the essence of Force & Grace beyond the digital realm, Affinity Creative Group and PackagingArts collaborated to elevate the brand's presence through tangible expressions. Our focus was on crafting secondary packaging that echoed the same finesse and dynamism found in each bottle of Force & Grace wine.
THE EXECUTION - AN ELEGANT UNVEILING
Introducing the Selling Brand Kit: a sophisticated presentation complete with a luxurious set of materials including a silk lined bed for a bottle of wine and inserts capturing the essence of Force & Grace, finished with the photographer's signature. By intertwining texture, fabric, and movement, we mirrored the beauty of Force & Grace's wine in every aspect of the packaging.
THE RESULT - A HARMONY OF CONTRASTS
The elegance and strength that define Force & Grace wines now extend seamlessly to their Selling Brand Kit. It was a privilege to be entrusted with bringing this vision to life and infusing each element with the brand's essence.
About Affinity Creative Group:
Affinity Creative Group is an award-winning, multi-disciplinary agency dedicated to delivering exceptional work for great clients. With a focus on brand development, packaging, content creation, websites, and retail activation, we have spent the last decade overdelivering on objectives and producing exquisite results.
As we enter our next decade, we are proud to announce our strategic alliance with kabookaboo—a digital-first agency founded in 2001 by Ari Rollnick. Together, we form oneteam™, a modern partnership of two world-class agencies working together to capture attention and drive amazing results.
For more information about Affinity Creative Group and our collaboration with PackagingArts on the Force & Grace project, visit AffinityCreative.com or call 707.562.2787.
About PackagingArts:
The team at PackagingArts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience. We work with your brand team to create and promote greater brand value. We deliver innovative ideas, clarity of purpose and a relevant experience, while maintaining brand consistency. Ask us to help with your next promotion and see the results spike in your sales. Let's discuss how your package, display or promotion can successfully deliver greater impact and emotion! Visit PackagingArts.com