Hosted by vinSUITE, the free two-day event brings specialists from across the wine industry together to answer one question: what’s working for wine clubs right now.
vinSUITE, the software platform built for winery direct-to-consumer and wine club operations, today announced its annual Wine Club Symposium, a free two-day virtual event taking place September 15 and 16. The event, which drew 550 registrants in 2025, brings the direct-to-consumer community together to learn from one another and strengthen the wine club.
The Symposium exists because the wine club matters. It is the most dependable recurring revenue a winery has, and it is under real pressure. Tasting rooms, still the main way wineries sign up new members, are seeing softer traffic, which makes acquisition harder. Retention is getting tougher too, as long-time members age and shifts in drinking habits, including the effect of newer medications, change how much they buy. vinSUITE hosts the Symposium each year to help wineries meet these challenges the way the industry always has, by sharing what is working. The event is free by design, built to bring the community together and leave every winery better equipped than it arrived.
“Every winery is wrestling with the same questions right now, and no one should have to figure them out alone,” said Jimmy Wu, president of vinSUITE. “We bring in the specialists who see across the whole industry so our community can learn from the best in one place. We are here to send people home with something they can actually use.”
Across six sessions, the Symposium brings together the specialists wineries rely on, spanning club logistics, email, member discovery, generational strategy, and the data behind it all.
The two-day agenda:
Tuesday, September 15
9:00 to 10:00 AM. State of the Industry: What the Data Says About the Future of Wine Clubs.
Rob McMillan of Silicon Valley Bank and Jimmy Wu of vinSUITE.10:00 to 11:00 AM. Delivering Loyalty: Insights & Data to Power Your Next Club Release.
Karin Strykowski of Wineshipping.11:00 AM to 12:00 PM. Your Next Club Member Is Already on Your List.
Erica Walter of Email Mavens.
Wednesday, September 16
9:00 to 10:00 AM. The Generational Shift in Your Wine Club.
Megan Currie of Wine Club Professional Network.10:00 to 11:00 AM. Getting Found: How Wine Clubs Win Share of Mind When Search and the Market Are Changing.
Pamela Snyder of Digivino, and Van Potts of Preston-Layne & Partners.11:00 AM to 12:00 PM. Managing Up for Wine Club Managers: How to Be Heard by the People Above You.
Liz Mercer of WISE.
Registration is free and open now at https://event.gotowebinar.com/event/f6f96c56-7abb-43c1-9cd0-3566b6b38d05. Recordings will be available to registrants following the event.