This week was the first day of summer and the longest day of the year. So, welcome to the start of summer. According to the calendar, Wednesday, June 21 is the start of summer. It means that the sun is in its most northern position, directly over the Tropic of Cancer.

When you are serving your guests from today through this weekend, remind them that it is the first day/week of summer… and ask them what their plans are for the summer. (Remember, people love to talk about themselves).

Then tell your customers what you have planned for this summer. For example:

• Special Events to celebrate the wines and the summer.
• Perhaps you have different or older wines not usually on the tasting sheet that can be served in the tasting room.
• Or a different wine featured every Saturday and/or Sunday of the Summer.
• Different foods (or one food) that will be served with the wines.

Think of things to celebrate that are specific to your region or state. Do some research into the lesser-known holidays that can be celebrated by your winery. Or create some holidays that can be celebrated.

For example, July 5 is National Graham Cracker Day, July 9 is National Dimples Day, and National Sugar Cookie Day.

In fact, there is a National (Whatever) Day for every day of the year. By the way, there are a lot of days that celebrate win. For example:

• February 6 – International Syrah Day
• February 18 – National Mulled Wine Day
• March 13 – International Riesling Day
• April 17 – International Malbec Day

If any of you would like the whole list, drop me a note at  E@inshortmarketng.com and I will send it to you.

A tip of the glass from me to you!