Pinot Gris, or Pinot Grigio, represents a major business opportunity for wine producers. However, not all consumers and not all markets are the same. While a certain grape varietal may be, on the aggregate, preferred by consumers in a specific market, wine drinkers in another region may not have the same affinity for the grape.

Even within a market, consumer profile can greatly affect taste and wine grape preference. Among many parameters, this includes gender, age group, wine experience, background and overall food taste preferences.

We mined three years of QUINI DATA™ on Pinot Gris, for actionable consumer insight wineries can use. The analysis covered 33 popular wines and over 1000 individual consumer reviews. The interactive report focuses on wine drinkers in British Columbia, whose profile, overall, is reflective of the Pacific Northwest consumer.

Below are some highlights from the report, PINOT GRIS – Consumer Sensory Study of Household Name Pinot Gris.

• On average, male wine drinkers rate Pinot Gris wines slightly higher than their female counterparts.
• Usually, wine drinkers have lower expectations of Pinot Gris wines prior to tasting them, compared to other white wine varietals recorded on Quini.
• Older, more experienced generations have higher expectations of Pinot Gris wines, prior to tasting.
• Of the key sensory aspects of wine, it is usually the Mouth Appeal that may drag down a product’s overall rating.
• Longer Finish duration positively impacts Finish Quality perception and rating. For female drinkers, the effect is higher.
• Among the flavours detected by consumers when tasting Pinot Gris wines, products that drinkers associate with Lychee, Woody, Honey and Prune, typically score higher on Mouth Appeal.
• Drinkers prefer Pinot Gris wines that are straw in colour and clear throughout with no darker tone in the centre of the liquid, when looking at the wine in a glass.
• Consumers who detect extreme Sweetness or Alcohol in a Pinot Gris wine, most often may also record an impression of lower overall balance.
• Acidity in Pinot Gris wines often gets a less extreme score and does not impact the overall balance score as much.

Interact with a sample of the analytics and get more information on the report at this link.