One of the things we're most proud of at LibDib is the trust we've earned with national and regional chain retailers. Today, LibDib services hundreds of products across chain accounts in our distribution markets, helping Makers reach some of the industry's most influential buyers.
Chain business is one of the most exciting growth opportunities for a brand—but it's also one of the most demanding.
That's why all chain business at LibDib requires a Gold Membership.
What Makes Chains Different?
Chains operate differently than independent retailers and restaurants. Buyers expect a higher level of service, consistent inventory availability, fast fulfillment, accurate pricing, and flawless execution.
When a buyer authorizes a product, they're trusting that it will be available when stores need it. If a product is consistently out of stock or deliveries are delayed, that trust is quickly lost—not only in the product, but in the supplier and distributor as well.
Our goal isn't simply to secure a chain authorization. It's to help you succeed once you have it.
Why Gold?
Over the years, we've learned what it takes to successfully support chain accounts.
Gold Membership gives us the tools and resources needed to provide the level of service chain buyers expect, including:
1–2 day shipping to help keep shelves stocked.
Inventory planning to support ongoing demand.
A dedicated Portfolio Manager to coordinate chain opportunities and support your growth.
Increased visibility across the LibDib platform.
Management of retailer-specific ordering platforms, pricing grids, compliance requirements, payments, and ongoing account administration.
Priority operational support for chain programs.
Better Economics for Growing Brands
Gold Membership doesn't just provide additional services—it also reduces your cost of doing business.
Gold members receive:
A reduced 14% markup, compared to 20%.
Discounted LibShip shipping rates.
Access to premium operational support and account management.
Enhanced visibility and growth opportunities throughout the platform.
For many Makers, the savings from the reduced markup and shipping discounts help offset a significant portion of the Gold Membership investment.
Chain Success Requires Commitment
Chain business is a long-term investment. Unlike independent accounts, chain retailers rarely move quickly. It's not uncommon for several months to pass between an authorization and the first purchase order.
That doesn't mean nothing is happening.
Behind the scenes, there is significant work required to prepare for a successful launch. Products must be set up in retailer systems, pricing and promotional programs finalized, quantity discounts established, item data verified, and marketing plans developed. Tastings, store support, and other activation activities are often planned before the first cases ever ship.
This preparation is essential. Taking the time to properly launch a product gives it the best opportunity to succeed once it reaches store shelves. At LibDib, we partner with our Makers throughout this process to help ensure every chain authorization has the strongest possible foundation for long-term success.
Our Commitment
At LibDib, we don't measure success by a Maker securing a chain authorizations. We measure success by what happens after.
Success means products staying on shelves, buyers reordering, and brands expanding into additional locations.
That's why our chain program at LibDib is supported through dedicated Portfolio Managers with the Gold Membership. It gives us the ability to provide the inventory, fulfillment speed, operational expertise, and dedicated account management needed to meet the expectations of today's chain buyers.
When you're ready to grow your brand with chain retailers, we're ready to help you do it the right way.