“Do wine consumers care about how their wine choices impact the environment?” The answer is: They Do Care!!

My question for wineries is twofold:

1. Do you consider the impact on the environment when you are looking at how you package and ship your products? If not, it is a good thing to consider, as consumers are becoming more and more environmentally conscious.

2. Are you letting your customers know that you are conscious of how your manufacturing methods and packing choices make for a better environment and that as a company you are environmentally conscious?

If you have not been touting your safe environmental practices when it comes to making, bottling, selling, and shipping wine now is a good time to start as this is important to many of your customers.

Your website is usually the first place your customers or potential customers start when looking to find information on your products prior to a visit. So, letting your customers know why they should visit your website is the first step in acquiring new customers.

People visiting your website want to know more about your:

• Products: Do you have the products they want?
• Customer Service: Will they be made to feel welcome, comfortable, and important?
• Company: Do you tell them what they want to know? Ask them if they are familiar with your company, and/or products. If they are, then ask them what information they can provide.

Or your guests may wish to tell you about themselves, their knowledge of wine, or other wineries they have visited.  If that is the case let your visitors do the talking.

Follow your guests' lead. Giving the guests what they want is more likely to result in a sale, which, after all, is the result we want.

A tip of the glass from me to you!