Evolving An Allstar

When all things seem to be going well with your brand and packaging, is there still a way to make it even better?

Absolutely!

This was the case with Francis Ford Coppola Winery Diamond Collection and Affinity Creative Group’s incredible packaging refresh. As one of the most recognized super-premium wine brands, Coppola’s image and package was already considered a huge success. What they needed was something else: a clearer hierarchy between their wines.

The Challenge 

To give Francis Coppola Diamond Collection what they needed, we would have to make changes so small they could go unnoticed, but defining enough that they wouldn’t. We had to get it just right.

The Result

Using subtle tweaks, adding pops of color, and optimizing the use of their iconic premium gold netting, we were able to give Coppola’s Diamond Collection the progression it desired.

Claret: The ultra-premium star of the show would keep its defining black color with the highly-recognizable Coppola diamond, gold foil and premium netting.

Appellation Series: The addition of Coppola’s now-iconic gold netting would add instant value to this tier, with rich, muted colors and gold foiling to indicate the premium quality.

The Everyday Collection: Bold and vibrant, with new pops of color and silver foil to further distinguish the tiers, this collection embodies its namesake: perfect for the everyday.

The result: 3 defining tiers, 1 awe-inspiring brand.

About Affinity Creative Group:

Affinity Creative Group is an award-winning, multi-disciplinary agency dedicated to delivering exceptional work for great clients. With a focus on brand development, packaging, content creation, websites, and retail activation, we have spent the last decade overdelivering on objectives and producing exquisite results.

As we enter our next decade, we are proud to announce our strategic alliance with kabookaboo—a digital-first agency founded in 2001 by Ari Rollnick. Together, we form oneteam™, a modern partnership of two world-class agencies working together to capture attention and drive amazing results.

For more information about Affinity Creative Group, visit AffinityCreative.com or call 707.562.2787