Opportunity to Innovate:
The release of a new wine under the Francis Coppola Diamond Collection banner is always an event of significance in the wine world. The latest addition, the Diamond Collection Vibrance Pinot Grigio, continues this tradition of excellence, representing a fusion of innovation and tradition.
Our team eagerly embraced the opportunity to collaborate on this exciting project, from conceptualizing the name to crafting the design for this premium, low-calorie wine. The name "Vibrance" was selected to reflect both the lively flavors of the Pinot Grigio and the emotional connection it evokes in consumers. This vibrancy had to be mirrored in the packaging, and we set out to achieve just that.
Design Excellence:
The design incorporates bold, vibrant colors, quality cues, and, of course, Coppola’s iconic diamond emblem. Each element was thoughtfully placed, with special attention given to highlighting the wine’s low-calorie and low-carb benefits. The result is a package that not only captures attention but also conveys the premium nature of the wine.
Vibrance Pinot Grigio is poised to become a standout in the "better-for-you" wine segment and has already taken home a 3rd Place Award in the prestigious PACK Design Awards. This new release is a testament to the enduring legacy of the Diamond Collection, and we look forward to its success!!
About Affinity Creative Group:
Affinity Creative Group is an award-winning, multi-disciplinary agency dedicated to delivering exceptional work for great clients. With a focus on brand development, packaging, content creation, websites, and retail activation, we have spent the last decade overdelivering on objectives and producing exquisite results.
As we enter our next decade, we are proud to announce our strategic alliance with kabookaboo—a digital-first agency founded in 2001 by Ari Rollnick. Together, we form oneteam™, a modern partnership of two world-class agencies working together to capture attention and drive amazing results.
For more information about Affinity Creative Group, visit AffinityCreative.com or call 707.562.2787